[WhatsApp](/whatsapp-api) # Bird vs Twilio for WhatsApp. Build with Bird’s WhatsApp API, then bring the same conversation into campaigns, AI assistance and customer service. Keep the customer context and business outcome together as your use case grows. [Start for Free](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp%2Fonboarding) [Contact sales](/demo?product=whatsapp-migrate-twilio) ## Set up with your agent [Read the agent setup guide](/docs/ai/set-up-your-agent) Copy this prompt into your coding agent: ```text Bird connects customer communications, data and automation. Help me build with Bird using my coding agent. 1. Read https://bird.com/docs/ai/set-up-your-agent.md and follow its setup workflow for this client. Use an existing connected Bird MCP server or signed-in CLI when available. 2. Read the product guide for the task I want to complete and inspect my existing integration. Identify the workspace, available operations and required setup. 3. Help me complete a first example for the product and destination I choose. Follow the operation through to its actual result, explain any uncertainty, and help me choose the next step. First task: Inventory my current WhatsApp provider, senders, templates, callbacks, automation and reporting. Read the provider-specific migration guide, discover available Bird MCP or CLI operations and prepare a controlled migration test. Keep the current provider running until I approve the cutover. Use this Bird page as the starting context: https://bird.com/whatsapp-api/compare/bird-vs-twilio Read its Markdown alternative and linked guides. Keep the first example relevant to this page and the customer outcome I choose. Preserve the supplied campaign context when following Bird signup or sales links. ``` [Read customer stories](/customers) [Explore Enterprise](/enterprise) - [Airwallex](/customers/airwallex) - [Glovo](/customers/glovo) - [Zillow](/customers/zillow) - Uber - [Binance](/customers/binance) - Adobe - Meta - PayPal - Pinterest - Square - [Al Jazeera](/customers/aljazeera) - [Aramex](/customers/aramex) - [Bazaar Technologies](/customers/bazaar) - [ComparaOnline](/customers/compara) - [Emma](/customers/emma) ## How each platform fits the work | Capability | Bird | Twilio | | --- | --- | --- | | Messaging integration | Connect the published WhatsApp API, templates and inbound events. | Use Programmable Messaging and Content Templates. | | Native forms | Connect a focused in-chat form to its validated business result. | Use WhatsApp Flows with the Content API and supported endpoint integration. | | Calling and service | Plan eligible calling, AI assistance and human handoff together. | Connect WhatsApp calling to Programmable Voice, Studio or Flex. | ## Where does Twilio fit? Twilio is a natural candidate when your team already builds on Programmable Messaging, Programmable Voice, Studio or Flex. Its WhatsApp documentation connects messaging, native Flows and calling to those tools. ## Review the documented capabilities - [Twilio WhatsApp platform](https://www.twilio.com/en-us/messaging/channels/whatsapp): Primary product documentation reviewed for this comparison. - [Twilio WhatsApp Flows](https://www.twilio.com/docs/content/whatsapp-flows): Primary product documentation reviewed for this comparison. - [Twilio WhatsApp Business Calling](https://www.twilio.com/docs/voice/whatsapp-business-calling): Primary product documentation reviewed for this comparison. ## Why choose Bird for WhatsApp? Choose Bird when your WhatsApp experience belongs with the customer data, campaigns, AI assistance and service workflows your team operates in Bird. Evaluate the whole exchange, from the first eligible message to the recorded result. ## A useful campaign Review the audience, approved content, destination and team handling replies. ## A connected service task Use current business information, permitted actions and a clear human handoff. ## A measurable result Join the conversation to the order, booking or case outcome and reconcile its cost. ## Trace the application behind each message. Start with an order update in your existing Twilio integration. Follow its template, sender selection, callback handler and customer reply into the business system. Use that same exchange to evaluate Bird. ## Content and languages Record each Content SID, approved language and variable. Recreate the intended message in Bird and test the language that actually resolves. ## Sender selection Document how your application chooses a sender or Messaging Service. Confirm the connected Bird sender and its WhatsApp Business Account before testing. ## Callbacks and replies Translate the event meaning and customer correlation in your handler. A callback URL or provider message ID is not a portable conversation record. ## Studio, Flex and calls List the steps and team assignments outside the send API. Evaluate message automation, contact-center work and calling as distinct parts of the migration. A useful test reaches the right recipient, resolves the correct language, receives a reply and updates the original order exactly as intended. [Read the Twilio migration guide](/docs/guides/whatsapp/migrate-from-twilio) ## Move the workflow along with the number. Inventory Content SIDs, Messaging Services, status callbacks, Studio or Flex flows and voice applications. Map each resource to its purpose before replacing an integration. ## Prepare the assets Confirm account ownership, sender access and the supported migration path. Keep consent, suppression and customer identities intact. ## Rehearse the cutover Test sends, replies, callbacks and business actions in a controlled evaluation. Agree the monitoring and recovery owner. ## Protect the customer experience Plan active conversations and queued work. A migrated sender does not automatically migrate every application workflow. ## Questions about choosing and switching ### Can we move an existing WhatsApp number to Bird? Review the number, business-account ownership and current provider setup with a specialist. Use the supported migration or eligible coexistence path and test the complete exchange before moving wider traffic. ### Which provider is cheaper? Compare the actual destination and category mix, volume, platform charges, Meta fees, support and integrations. A headline rate does not establish the total cost of your deployment. ### Will templates and automations move automatically? Inventory each asset and confirm the supported transfer or recreation path. Preserve customer preferences and application identifiers; do not assume moving the sender recreates the service workflow. ## Plan the next step - [Move from Twilio to Bird](/docs/guides/whatsapp/migrate-from-twilio): Prepare the assets, integration, cutover and verification. - [WhatsApp guides and answers](/whatsapp-api/resources): Find the detail behind the evaluation. - [WhatsApp pricing](/whatsapp-api/pricing): Review the published country and category rates. - [Compare WhatsApp platforms](/whatsapp-api/compare): Review the broader provider shortlist. ## Plan your move from Twilio. Bring your sender setup, customer workflows and evaluation results. Work through the transition with a WhatsApp specialist. [Read the migration guide](/docs/guides/whatsapp/migrate-from-twilio) ## Related resources - [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video) - [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs) - [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer) - [WhatsApp message builder](/tools/whatsapp-message-builder) (tool) [Get an implementation brief](/learn/workspace?topic=whatsapp)