# Make the next step easy to choose. Show a product, offer relevant choices and keep the selected response connected to the task. Bird brings rich links, media, quick replies and list pickers into native Apple Messages conversations. [Design your native experience](/demo?product=apple-messages) [Read the rich-message guide](/docs/guides/apple-messages/rich-messages) [Explore Apple Messages for Business](/products/apple-messages) A useful choice, inside Messages FIELDNOTES What can we help with? Illustrative native choices and conversation. Verify the supported experience on your intended devices. ## Show the product. Offer the choice. Keep the context. A customer asks for a weekend bag. Show a useful product preview, narrow the choice with a list and carry the selected item into a studio visit or checkout. Native messages give the customer a concrete way to move forward. Mix text, images, rich links, attachments and native choices around the request. Bird lets you reuse the content and connect the response to the next step, so a selected option can route work, open a form or start a booking. [Read the native messages guide](/docs/guides/apple-messages/rich-messages) ## Choose the interaction that fits the decision. The useful format depends on what the customer needs to understand or choose. Keep the message focused and let the next response move the task forward. ### Make information easy to recognize Use a rich link for a product or destination, an image where appearance matters and an attachment for a document the customer needs to keep. Explain why the content is relevant in the surrounding message. ### Use quick replies for a small decision Offer concise replies when the next branch is simple, such as choosing a service purpose. Keep labels specific enough that the customer can predict what will happen after selecting one. ### Use lists for meaningful alternatives Group products, locations or services in a native list picker. Give options recognizable titles and descriptions, and keep stable identifiers connected to the choice returned by the customer. ### Continue with the selected context Use the chosen item in a form, appointment or payment flow. Keep the customer’s choice attached to the conversation and validate it against current business data before an action is confirmed. ## Reusable content, with room for a real conversation. ### Preview the details customers will see Review titles, image crops, fallback text and long translations together. Test links and selected responses on supported devices, including the path back to the conversation after opening another experience. ### Leave a useful route to help A picker covers the options you designed. Let the customer ask a question or reach your team when their request needs something else, with the choices they already made still available to the person helping them. ## Rich messages questions ### Is a list picker a product carousel? Use the native list-picker structure for choices and sections. A browser gallery concept does not establish a native Apple carousel contract. ### Does every Apple device support the same interaction? No. Check the supported content and device capabilities, then verify the intended experience on representative devices. ### Does sending an attachment make it permanent storage? No. Message media and the business’s document system can have different retention and access rules. Keep the authoritative document in its owning system. ### Is a selected reply enough to perform a protected action? No. Treat it as customer input and apply the normal identity, permission and business validation for the requested operation. ## Build the connected journey - [Rich messages guide](/docs/guides/apple-messages/rich-messages): Follow the practical setup and operational steps. - [Forms](/products/apple-messages/forms): Build focused Apple Messages forms with Bird. Collect relevant answers, guide the next step and connect submitted data to the customer’s service request. - [Appointments](/products/apple-messages/appointments): Connect Apple Messages time pickers to booking with Bird. Show relevant slots, validate availability and return the confirmed appointment to the conversation. - [Apple Messages resource library](/products/apple-messages/resources): Find setup guides, native experience advice and provider comparisons. ## Give the next choice a clear shape. Start with one customer decision. Match its content, choices and reply to the native experience and the system receiving the answer. ## Related resources - [Integrate an Apple Messages customer journey](/docs/guides/apple-messages/api) (docs) - [What is Apple Messages for Business?](/explained/apple-messages/what-is-apple-messages-for-business) (answer) [Get an implementation brief](/learn/workspace?topic=apple-messages)