To send emails from Support with the Email by Bird channel, you need to configure your sender profile first.

## What is a sender profile?

A sender profile tells an email recipient who the email is from. Sender profiles are made up of:

The From field, which is typically the name of the individual sending the email. You can use variables like {{displayName}} to add dynamic elements to the from field, or you can choose to keep it static. For example, {{displayName}} from Bird would be sent and received as Jenny from Bird.

The Username, which goes before the @, is typically the name of the department sending the email.

The Sending domain, which comes after the @, is connected to your Email channel.

Example email sender:

| **'From' field** | **Username** | **Sending domain** |
| ---------------- | ------------ | ------------------ |
| easyJet Bookings | bookings     | @info.easyjet.com  |

## What are sender profiles used for?

Every business will have a different email set up. Some businesses may have one catch-all email address that masks their different teams and agents. Other businesses may have department and team based email addresses, some masking their agents while others creating a more personalized experience by showing the agent’s display name in the “from” field. Sender profiles can be set up to accommodate for all these different scenarios.