![Meta Ads update: Lead sync and expanded ad workflow actions](https://framerusercontent.com/images/lFnaTazPvFR7MldjOhvyDm8Sp4.png)

Our latest update enhances the Meta Ads connector with automated lead syncing and a full set of ad-level workflow actions, making it easier to manage audiences, capture leads, and send conversion events directly from Bird.

[Read the full Meta Ads integration article](https://docs.bird.com/applications/integrations/integrations/supported-integrations/meta-ads#sync-meta-leads-to-bird-contacts).

## New features

**Lead sync to Bird Contact Lists:**  
Sync leads from Meta Ads lead forms directly into Bird contact lists by adding your Form ID and selecting a destination list.

**Segment-to-audience syncing:**  
Send any Bird Segment to Meta as a Custom Audience. Clone flows to quickly sync multiple segments to different audiences.

**Expanded workflow actions:**  
Access new actions inside Flows, including the ability to:

- Fetch ad accounts, campaigns, adsets, ads, and leads
- Retrieve form leads
- Populate campaign information
- Create, list, add to, or remove from Custom Audiences

**Send Ad Events via Conversions API:**  
Send messaging-related conversion events from WhatsApp, Messenger, or Instagram, including:

- Purchase
- LeadSubmitted
- InitiateCheckout
- AddToCart
- ViewContent
- OrderCreated
- OrderShipped

**Channel-specific user data support:**  
Provide required user data fields for each channel—such as WABA IDs, page-scoped IDs, and Instagram session IDs—directly within the Send Ad Event step.

**Automation-ready:**  
Trigger journeys when leads are added to lists or when contact attributes update, enabling automated follow-ups for imported Meta leads.