Reach customers everywhere. Email, SMS, WhatsApp, RCS, push notifications, and voice — all from a single platform. One API, one inbox, one analytics dashboard.
Every channel, unified
Most companies cobble together different vendors for email, SMS, WhatsApp, and push — each with its own API, dashboard, and billing. Bird brings all six channels into a single platform with one API, one inbox, and one analytics view. Your customer data flows seamlessly across channels, and your team stops wasting time context-switching between tools.
Email.. Transactional and marketing email with built-in deliverability tools. Bird delivers 40B+ emails annually with 99.3% inbox delivery rates through proprietary infrastructure.
SMS.. Global SMS reach in 180+ countries with smart routing and compliance built in. Zero processing fees and <2.5 second delivery for 95% of messages.
WhatsApp.. Official WhatsApp Business API partner. Rich messaging with images, videos, product catalogs, interactive buttons, and in-chat payments — reaching 2B+ monthly users.
RCS.. Next-gen messaging with rich media, carousels, and suggested actions delivered to the native messaging app. Automatic SMS fallback for devices that don't support RCS.
Push notifications.. Web and mobile push with audience segmentation, A/B testing, rich media, and AI-optimized delivery timing from a single API.
Voice.. Programmable voice with IVR, call recording, transcription, and global number provisioning in 140+ countries.
Apple Messages for Business.. Persistent, end-to-end encrypted conversations natively on iOS. Apple Pay, OAuth authentication, Maps and Calendar integration — all built into 1.5B+ active devices.
How it works
Bird's unified platform connects to your existing customer data sources and lets you orchestrate messaging across all channels from a single workflow builder. You define the journey once and Bird handles delivery, fallback, and optimization — no need to stitch together multiple APIs or maintain separate integrations.
One API, all channels.. A single REST API handles sending across email, SMS, WhatsApp, RCS, push, and voice. Switch channels with a parameter change, not a vendor migration.
Unified inbox.. Every customer conversation — regardless of channel — appears in one inbox. Your support and sales teams see the full context without switching between tools.
Cross-channel journeys.. Build automated workflows that span channels. Start with an email, follow up via WhatsApp if unopened, and fall back to SMS — all from one visual flow builder.
Why unify your channels
Fragmented channel strategies lead to inconsistent customer experiences, duplicated vendor costs, and blind spots in your analytics. Companies that unify their messaging on Bird typically see higher engagement rates, lower per-message costs, and a complete picture of how customers interact across touchpoints.
Single customer view.. Every interaction across every channel feeds into one unified profile. You see the full conversation history whether a customer emailed last week or texted yesterday.
Lower total cost.. One platform instead of six vendors means consolidated billing, fewer integrations to maintain, and volume discounts across all channels.
Smarter optimization.. Cross-channel analytics reveal which channels drive the best results for each segment, so you can allocate spend and effort where they matter most.
“Consolidating all our channels on Bird gave us a single view of customer conversations and cut our vendor costs in half.”
Frequently asked questions
Bird supports six channels natively: email, SMS, WhatsApp, RCS, push notifications, and voice. All are accessible through a single API with unified analytics, so you don't need separate vendors for each channel.
You can start with any single channel and add others as your needs grow. Most customers begin with email or SMS, then expand to WhatsApp or push notifications. There's no requirement to use every channel.
Bird's journey builder lets you define fallback rules — for example, if an email isn't opened within 4 hours, automatically send a WhatsApp message, then fall back to SMS. The system handles timing, deduplication, and delivery optimization across channels.
Bird guarantees 99.99% uptime backed by an SLA. The platform processes over 5 trillion messages per year across 180+ countries, with redundant infrastructure designed for enterprise-scale reliability.