Fly higher with Bird: Enhancing Customer Travel Journeys with Multi-Channel Engagement

Did you know that companies with a strong omnichannel customer engagement strategy retain an una media del 89% de sus clientes, frente al 33% de los que tienen estrategias omnicanal débiles?

In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.

With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out. 

In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!

Antes de profundizar en cómo Bird permite a las empresas de viajes lograr estos impresionantes resultados, demos un rápido paso atrás y comencemos por el recorrido del usuario, comprendiendo la importancia de captar la atención con formularios de registro, obtener información de los clientes y personalizar el contenido con plantillas omnicanal. Comprender cómo interactúan los viajeros con las aplicaciones y los sitios web de viajes es crucial para maximizar el impacto de las funciones de Bird.

1. Captar la atención: Aumentar las suscripciones con formularios de registro y descuentos

Bird ayuda a los clientes a aumentar su lista de suscriptores con atractivas ofertas de inscripción

The journey begins with attracting potential customers. Companies can use pop-up forms and ofertas de inscripción to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey. 

Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information. 

For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!

2. Comprender el comportamiento de los consumidores: Seguimiento de píxeles y conocimiento del cliente

Bird Segmenta a los clientes en journeys en función de su conocimiento de la web.

Understanding customer behavior is key to delivering personalized experiences. Bird’s rastreador de sitios web captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind. 

Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.

3. Personalización de contenidos en función de las interacciones: Plantillas omnicanal

Bird ayuda a atraer tráfico a su sitio web a través de ofertas personalizadas en múltiples channels

Bird offers plantillas omnicanal that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.

For instance, the traveler receives a personalized email offering special deals on hotels  in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.

4. Volver a captar clientes: Retargeting de páginas abandonadas

Bird aumenta los ingresos mediante la reorientación de las búsquedas abandonadas

Bird Una de las formas más eficaces de ayudar a las empresas a aumentar sus ingresos es el retargeting de las páginas abandonadas. Cuando un viajero busca un tren journeys en Tokio pero no lo reserva, el seguimiento web de Birdcaptura este evento. A continuación, puede utilizar journeys personalizado para volver a dirigirse a estos clientes con ofertas e incentivos relevantes.

Por ejemplo, el viajero recibe una notificación push una hora después de su búsqueda, recordándole el viaje en tren a Tokio y ofreciéndole un descuento por tiempo limitado para animarle a reservar. Esta estrategia garantiza que no se escape ningún cliente potencial y, en última instancia, aumenta las ventas.

5. Building trust: Keeping customers updated with booking confirmations and schedule changes 

Bird permite a los clientes generar confianza con confirmaciones de reserva instantáneas en varios países. channels

Getting an instant booking confirmation is the key to building trust with your customers. Bird’s automatizado journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.

This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.

By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.

Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform. 

Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.

6. Aumento de la fidelidad: Compromiso continuo y ofertas personalizadas

Fomente las reservas y fidelice a sus clientes mediante un compromiso personalizado

Por si aún no se ha dado cuenta, la fidelización a largo plazo es esencial en el sector de los viajes. Aprovechando las funciones de CRM de Bird, las empresas de viajes pueden crear experiencias personalizadas que hagan que los clientes vuelvan. Esto incluye desde correos electrónicos de búsqueda de vacaciones hasta ofertas exclusivas y alertas de precios.

Alertas de precios

Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights. 

When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.

By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.

Correos electrónicos específicos basados en patrones de búsqueda

Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively. 

Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.

Transforme la experiencia del cliente con Bird

By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.

See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.

Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.

Solicitar una demostración today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.