# A familiar message. Your customer’s details.

Prepare approved WhatsApp content with the right language, category and variables. Send it from the number and business account that own it.

## Compose the message. See the conversation.

Review the image, message and action together before preparing the template for approval.

[Explore WhatsApp templates](/docs/guides/whatsapp/templates)

## Prepare once. Send the approved version.

Create, approve and send personalized WhatsApp templates.

### Choose managed or workspace content.

Bird-managed templates use Bird’s numbers and approved catalog. Your own templates belong to your connected WhatsApp Business Account and must use a number on that account.

### Check status and language.

A template’s overall status and available languages both matter. Read the live version for its content and variables; a catalog summary does not contain the complete message.

### Match the purpose of the send.

Authentication, utility and marketing templates serve different tasks. Supply the expected component parameters and follow the applicable approval and sending requirements.

[Explore WhatsApp templates →](/docs/guides/whatsapp/templates)

## Keep building with WhatsApp.

Connect the sending number and prepare both the outbound campaign and the replies it starts.

[Numbers Connect the business number behind the conversation. →](/whatsapp-api/features/numbers)

[Conversations Keep customer replies connected to their task. →](/whatsapp-api/features/two-way)

[Broadcasts Send an approved campaign and follow the conversations it starts. →](/whatsapp-api/features/marketing)

[Explore WhatsApp →](/whatsapp-api)

## Escala sin perder el control.

Organiza equipos en espacios de trabajo, controla el acceso a la API y rastrea cambios en los registros de auditoría.

[Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication)
[Explore Enterprise](/enterprise)

## Start with WhatsApp. Build across channels with Bird.

[Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp) · [Contact Sales](/demo?product=whatsapp)

[Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api)



## Related resources

- [Building and submitting a WhatsApp template](/learn/whatsapp/building-and-submitting-a-whatsapp-template) (video)
- [Authoring WhatsApp templates](/docs/guides/whatsapp/authoring-templates) (docs)
- [What is a WhatsApp message template?](/explained/whatsapp/what-is-a-whatsapp-message-template) (answer)
- [Build your first integration](/learn/paths/integration) (course)

[Get an implementation brief](/learn/workspace?topic=whatsapp-templates)