[Apple Messages overview](/products/apple-messages) # Build one useful conversation from beginning to end. Bring your business identity, a real customer task and the systems that can complete it. Prepare the native experience and the team behind it, then test the full journey before opening your entry points. [Plan your Apple Messages launch](/demo?product=apple-messages) [Read the registration guide](/docs/guides/apple-messages/registration) ## Bring the pieces together. Use this checklist to prepare your first conversation with Bird. ## Start with a customer request you know well. Choose a useful first journey and connect it end to end. Once the business, service team and application work together, extend the same foundation to more native experiences. ### Choose the task and the result Pick a request your team already understands: a product question, a studio visit, an order check or a repair assessment. Write down what the customer needs, how the conversation starts and which business record proves it is complete. [Explore customer journeys](/products/apple-messages/journeys) ### Prepare the business and team Bring together brand details, registration owners, service destinations and operating hours. Connect the Apple business to Bird and name the people responsible for customer requests, account access and the systems involved. [Prepare the business registration](/products/apple-messages/registration) ### Build the native experience Use rich messages to present the options, a form for relevant details and a time picker when the next step is an appointment. Add authentication, Apple Pay and Wallet wherever the customer task needs them. [Explore the native interactions](/products/apple-messages/rich-messages) ### Connect and test the business action Return the customer’s choice to your application, validate it and confirm the recorded result. Test an unavailable option and a human handoff alongside the successful path, using an authorized conversation on supported devices. [Read the integration guide](/docs/guides/apple-messages/api) ### Complete review and open the entry points Work through the required Apple review, verify the approved configuration and prepare your service team. Check that website, app and supported discovery entry points open the intended business and carry useful context. [Plan customer entry points](/products/apple-messages/entry-points) ### Improve the next conversation Review completed requests, unresolved cases and the steps that need help. Connect channel activity to the business result, then use the findings to improve the content, routing or connected workflow. [Explore journey measurement](/products/apple-messages/analytics) ## Bring the full experience into your launch plan. Some native experiences need additional preparation. Include them in the plan from the start so the right business owners, credentials and review steps are ready together. ### Invitations and customer choice Use approved templates and explicit opt-in when inviting a customer to continue a defined service in Messages. Prepare acceptance, decline and the alternative service path. [Plan approved invitations](/products/apple-messages/invitations) ### Payments, identity and Wallet Connect merchant and payment processing, the customer’s identity provider and your signed-pass service. Review the complete booking or purchase journey across those systems. [Plan native checkout](/products/apple-messages/payments) ## Follow the practical guides - [Business registration](/docs/guides/apple-messages/registration): Register your brand for Apple Messages for Business with Bird. Prepare the business identity, provider connection, test experience and launch review. - [Entry points](/docs/guides/apple-messages/entry-points): Connect Apple Messages entry points from your website, app and discovery surfaces to relevant routing, customer context and measurable outcomes in Bird. - [Rich messages](/docs/guides/apple-messages/rich-messages): Create native Apple Messages experiences with Bird using rich links, attachments, quick replies and list pickers matched to the customer’s task. - [Forms](/docs/guides/apple-messages/forms): Build focused Apple Messages forms with Bird. Collect relevant answers, guide the next step and connect submitted data to the customer’s service request. - [Appointments](/docs/guides/apple-messages/appointments): Connect Apple Messages time pickers to booking with Bird. Show relevant slots, validate availability and return the confirmed appointment to the conversation. - [Wallet passes](/docs/guides/apple-messages/wallet): Issue a useful pass from the confirmed service record, then keep its details and Messages entry point current. - [Invitations](/docs/guides/apple-messages/invitations): Build Apple Messages invitations with Bird using approved templates, explicit customer opt-in and a clear path from the invitation to a useful conversation. - [Apple Pay](/docs/guides/apple-messages/payments): Connect Apple Pay in Messages for Business to your commerce workflow with Bird. Present the order, authorize payment and confirm the recorded result. - [Customer authentication](/docs/guides/apple-messages/authentication): Connect Apple Messages authentication to your identity provider with Bird, then apply the permissions required for account information and changes. - [Journeys and templates](/docs/guides/apple-messages/journeys): Build Apple Messages journeys with Bird using reusable content, reviewed branches, connected business actions and controlled publishing. - [AI and human service](/docs/guides/apple-messages/ai-conversations): Build AI-assisted Apple Messages conversations with Bird, grounded in business context and authorized actions, with a clear handoff to people. - [Analytics](/docs/guides/apple-messages/analytics): Measure Apple Messages with Bird across send outcomes, inbound activity, conversations and entry-point cohorts, then connect the completed customer task. - [API and agent integration](/docs/guides/apple-messages/api): Integrate Bird Apple Messages around businesses, native content, replies and customer outcomes, with integration guidance for developers and coding agents. ## Prepare your first complete experience. Bring one customer task and the people responsible for registration, service and the connected business system. ## Related resources - [What is Apple Messages for Business?](/explained/apple-messages/what-is-apple-messages-for-business) (answer) [Get an implementation brief](/learn/workspace?topic=apple-messages)