---
title: "Show the choice. Keep the conversation."
canonical: "https://bird.com/apple-messages-api/features/rich-messages"
---

# Show the choice. Keep the conversation.

Use supported links, attachments and native choices to help customers decide. Keep each response tied to the item it actually means.

## Two useful choices. Two clear continuations.

Select an item and follow its reference into the service request.

[Explore rich messages](/docs/guides/apple-messages/rich-messages)
Interactive illustration with fictional records. No account operation is performed.

## Choose the content. Keep its meaning.

Show products, links and choices inside the conversation.

### Match the interaction to the decision.

Use a rich link for a destination, an attachment for a document and a list picker for a structured choice. Keep the essential information readable as text.

### Test the native rendering.

Review long labels, media access and relevant translations on supported devices. A browser illustration does not establish the actual device behavior.

### Continue from the returned choice.

Correlate the answer with the original interaction and check the current item state. Handle free text or unavailable options without trapping the customer in the same question.

[Explore Apple Messages rich messages →](/docs/guides/apple-messages/rich-messages)

## Keep building with Apple Messages.

Collect missing details, offer a time or connect the choice to a complete service journey.

[Forms Collect the information needed to complete a request. →](/apple-messages-api/features/forms)

[Appointments Turn a customer’s choice into a confirmed appointment. →](/apple-messages-api/features/appointments)

[Journeys Bring forms, choices and confirmations into one conversation. →](/apple-messages-api/features/journeys)

[Explore Apple Messages →](/apple-messages-api)

## Escala sin perder el control.

Organiza equipos en espacios de trabajo, controla el acceso a la API y rastrea cambios en los registros de auditoría.

[Espacios de trabajo](/docs/guides/workspaces)[Roles del equipo](/docs/guides/users-teams-roles)[Autenticación de API](/docs/guides/authentication)
[Explora Enterprise](/enterprise)

## Start with Apple Messages. Build across channels with Bird.

[Get Started](/dashboard/signup) · [Contact Sales](/demo?product=apple-messages)

[Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api)



## Related resources

- [Reply through the Apple Messages API](/docs/guides/apple-messages/api) (docs)
- [What is Apple Messages for Business?](/explained/apple-messages/what-is-apple-messages-for-business) (answer)

[Get an implementation brief](/learn/workspace?topic=apple-messages)