## Why is my email being placed in Gmail promotions?

Gmail uses sophisticated algorithms to sort emails:

1.  Factors Affecting Tab Placement:

- Content type and language used
- Sending patterns and volume
- User engagement history
- Commercial content indicators

1.  Common Triggers for Promotions Tab:

- Marketing language and sales phrases
- Bulk sending patterns
- Commercial imagery and formatting
- Previous promotional sending history

1.  Best Practices:

- Focus on personalized, valuable content
- Maintain clean mailing lists
- Monitor engagement metrics
- Use appropriate authentication (SPF, [DKIM](/guides/dkim-domainkeys-identified-mail), DMARC)
- Consider whether Promotions tab placement aligns with your email goals

Note: While some senders try to "game" the system to reach the Primary tab, the Promotions tab is a legitimate inbox location designed to help users organize their email, not a spam folder.

## Do emojis in Subject Lines impact deliverability?

Emoji usage requires careful consideration:

1.  Impact on Deliverability:

- Moderate emoji use typically won't harm deliverability
- Excessive use can trigger spam filters
- Some email clients may display emojis differently

1.  Best Practices:

- Use emojis sparingly and appropriately
- Consider your audience and brand voice
- Test subject lines with and without emojis
- Monitor engagement metrics when using emojis

## Will links affect inbox placement?

Yes, links can impact deliverability in several ways:

1.  Link Considerations:

- Each linked domain carries its own reputation
- Link shorteners may trigger spam filters
- Broken or malicious links harm deliverability

1.  Best Practices:

- Use reputable domains
- Avoid excessive links
- Implement proper link tracking through Email
- Regularly verify all links are functional

## Will spammy words affect inbox placement?

Yes, certain words and phrases can significantly impact deliverability:

1.  Impact on Filtering:

- Mailbox providers use sophisticated algorithms to detect spam trigger words
- Messages containing these words are more likely to be filtered to spam
- Even legitimate messages can be affected by poor word choice

1.  Best Practices:

- Avoid excessive use of sales-focused language
- Steer clear of terms commonly associated with spam (e.g., "free," "guarantee," "no obligation")
- Focus on clear, professional communication
- Test subject lines and content using Email's tools

## Why is my template not working when it works in other scenarios?

Understanding email template limitations is key to successful email delivery:

1.  Email Client Limitations:

- Email templates require HTML and inline CSS only
- Unlike webpages, emails cannot use external CSS files or JavaScript
- Dynamic content capabilities are limited compared to websites

1.  Modern Email Features Support:

- Interactive elements like surveys and carousels are only supported by select providers (mainly Gmail and Yahoo)
- AMP for Email support is limited to specific mailbox providers
- Test templates across multiple email clients for compatibility

1.  Troubleshooting Steps:

- Verify all CSS is properly inlined
- Check for unsupported HTML elements or CSS properties
- Test across different email clients using Email's preview tools
- Ensure template syntax matches Email's requirements