Journeys

In this lesson, you'll learn about Journeys in Bird, which automate your marketing communications. We'll show you how to create new Journeys using templates like abandoned cart recovery and welcome series, or by building custom flows with triggers and actions. You'll also learn to install communication channels and integrate your Shopify store to trigger Journeys. By the end, you'll know how to set up and use Journeys to enhance your marketing automation.

In this lesson, you'll learn how to set up an abandoned cart Journey using Bird. We cover installing Shopify and WhatsApp, preparing a message template, and creating a Journey with the abandoned cart recovery template. You'll also learn to configure triggers and messages, adjust timing, and set conditions for sending reminders. By the end, you'll be ready to publish and activate your Journey.

In this lesson, you'll learn how to set up a Welcome Series on WhatsApp. We'll guide you through installing WhatsApp as a channel, creating a contact list, and setting up a sign-up form linked to that list. You'll create a Journey triggered by new sign-ups, configure a series of welcome messages to be sent at intervals, and finalize the Journey setup. By the end, you'll be ready to publish and activate your WhatsApp Welcome Series.

In this lesson, you'll learn how to set up a post-purchase thank you Journey for SMS and WhatsApp. We'll guide you through installing necessary channels and Shopify, preparing message templates, and creating the Journey using a template. You'll configure the Shopify trigger for confirmed orders, set up conditions to check for WhatsApp or SMS subscriptions, and match variables in your message templates. By the end, you'll be ready to publish and activate your post-purchase thank you Journey.

In this lesson, you'll learn how to set up a Happy First Purchase Anniversary Journey using Bird. We'll guide you through creating a segment to capture customers whose first purchase anniversary is 365 days ago. You'll also learn to create a personalized message template, configure the Journey to send the message to the appropriate segment, and ensure variables like the customer's first name are correctly inserted. By the end, you'll be ready to publish and activate your First Purchase Anniversary Journey.

In this lesson, you'll learn the basics of building custom Journeys in Bird. We guide you through selecting and configuring triggers that initiate your Journey, such as checkout started, added to list, added to segment, or date property. You'll learn to set up conditional branches to check for customer subscriptions to SMS, WhatsApp, or email. We'll show you how to add messages for each channel and ensure all customers are appropriately reached. By the end, you'll be ready to publish and run your custom Journey.