Add subscription keywords
Subscription keywords enable your customers to join your SMS lists by simply texting a defined keyword to your number. This feature streamlines the opt-in process and makes it easier for customers to engage with your SMS marketing campaigns.
Watch tutorial below to learn how to set up subscription keywords, including:
Adding a trigger keywords for customers to text
Select the list where subscribers should be added to
Step 1: Access SMS settings
In the main menu Open Developer product
In the menu Navigate to Channels
Expand SMS section
Click on SMS settings
Open Automations tab
Step 2: Create a new keyword
Click on the "Add Keyword" button.
This will open the keyword creation form.
Step 3: Configure your keyword
Enter your trigger keyword(s) in the designated field.
Example: "JOIN" or "SUBSCRIBE"
Select the list that subscribers should be added to when they text this keyword.
This determines which audience list your customers will join.
Step 4: Enable subscription functionality
Toggle on "Allow customers to subscribe to the list by texting this keyword."
This setting is essential for the keyword to function as a subscription method.
Step 5: Save your settings
Click the "Save" button to activate your subscription keyword.
Your keyword is now ready to use.
Step 6: Important considerations
Remember that subscription keywords cannot overlap with compliance keywords.
Compliance keywords like "STOP" or "HELP" are reserved and cannot be used.
Ensure your chosen keyword is:
Easy to remember
Relevant to your brand or campaign
