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Template & content issues

Why is this email being placed in Gmail promotions?

R

E

Template & content issues

Why is this email being placed in Gmail promotions?

Gmail uses sophisticated algorithms to sort emails:

  1. Factors Affecting Tab Placement:

  • Content type and language used

  • Sending patterns and volume

  • User engagement history

  • Commercial content indicators

  1. Common Triggers for Promotions Tab:

  • Marketing language and sales phrases

  • Bulk sending patterns

  • Commercial imagery and formatting

  • Previous promotional sending history

  1. Best Practices:

  • Focus on personalized, valuable content

  • Maintain clean mailing lists

  • Monitor engagement metrics

  • Use appropriate authentication (SPF, DKIM, DMARC)

  • Consider whether Promotions tab placement aligns with your email goals

Note: While some senders try to "game" the system to reach the Primary tab, the Promotions tab is a legitimate inbox location designed to help users organize their email, not a spam folder.

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Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474

Reach

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Company

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Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474