## Our messages are landing in the spam folder. Can you assist in finding a reason why?

Several factors can trigger spam folder placement:

1.  Authentication Issues:

- Check SPF, DKIM, and DMARC setup
- Verify proper domain alignment
- Monitor authentication pass rates

1.  List Quality Factors:

- High bounce rates
- Poor engagement metrics
- Spam trap hits
- Complaint rates

1.  Sending Patterns:

- Sudden volume changes
- Inconsistent sending patterns
- Poor IP/domain reputation
- Historical sending behavior

1.  Resolution Steps:

- Review authentication settings
- Clean your mailing lists
- Monitor engagement metrics
- Implement sunset policies
- Follow sender best practices
- Consider IP/domain warm-up
- Monitor spam complaint rates

For specific spam folder issues, review your Health Score and analytics for detailed insights into potential causes.

## What are Out of Band Bounces (OBB)?

Understanding OBB (also known as Asynchronous Bounces):

1.  Definition:

- Emails initially accepted by recipient server
- Later rejected for various reasons
- Bounce notification sent after initial acceptance

1.  Common Causes:

- Invalid email address verification
- Full mailbox detection
- Delayed spam filter triggers
- Server policy changes

1.  Best Practices:

- Monitor OBB patterns
- Process bounces promptly
- Update suppression lists
- Review sending practices

## How can I remove typo addresses from my list?

Typo addresses (like "gmal.com" instead of "gmail.com") can harm your deliverability. Here's how to manage them:

1.  Prevention Methods:

- Implement double-entry email fields
- Disable copy-paste functionality
- Use real-time email validation
- Implement Bird’s Recipient Validation

1.  Use Signals Data:

- Create Signals report filtered to ‘Othermail provider’
- Toggle off ‘top domains only’
- Sort by acceptance rate to identify top sent-to typo domains

1.  Maintenance Steps:

- Remove hard bounces promptly
- Regular list cleaning
- Monitor bounce patterns
- Audit signup forms regularly

## How do I identify spam traps I am sending to?

It's important to understand that spam traps cannot be directly identified. Here's what you need to know:

1.  Understanding Spam Traps:

- Created by blacklists, filter companies, and mailbox providers
- Used to identify poor list hygiene and collection practices
- No real person monitors these addresses
- High spam trap hits lead to blocking or spam folder placement

1.  Prevention Best Practices:

- Only send to confirmed opt-in addresses
- Implement signup protection:
  - Use CAPTCHA or link verification
  - Require double-entry of email addresses
  - Disable copy-paste in email fields

- Utilize Bird’s Recipient Validation service
- Remove unengaged subscribers (6+ months inactive)