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Delivery problems

How can I get my emails to land in Gmail's Primary tab instead of Promotions?

Gmail’s tab placement is determined by their algorithms based on many factors:

  • Content type and formatting

  • User engagement history

  • Sending patterns

  • Authentication status

  • Previous user interactions with your emails

While you can’t directly control tab placement, these practices may help:

  • Send personalized, relevant content

  • Maintain consistent authentication

  • Encourage recipients to move your emails to Primary

  • Focus on engagement-driven content

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