What sets Bird apart
Bird is a true omnichannel platform with owned infrastructure, while Klaviyo is primarily an email-focused ecommerce tool with limited multi-channel capabilities.
What do you want to achieve?
Whether you're focused on customer acquisition, retention, or revenue growth, see which platform delivers what you need:
Goal
Multi-channel messaging
Email, SMS, WhatsApp, and Push & In-App
Cost-effective SMS
No markups or hidden fees
WhatsApp Business
Direct customer conversations
Ecommerce personalization
Product recommendations and flows
Global reach
Messaging across 150+ countries
Bird
Native support across 5 channels
Direct carrier rates, no markups
Native WhatsApp API integration
AI-powered product intelligence
Built for global scale
Hightouch
Email-focused, basic SMS and Push
Premium SMS pricing with markups
Not supported
Strong ecommerce focus
Limited international SMS
Pricing plans
Plan type
Transparent SMS pricing
No hidden markups
Contact-based pricing
Predictable monthly costs
Multi-channel included
All channels in base price
Bird
Carrier rates only
Scales with your growth
No channel add-ons
Hightouch
High SMS markups
Email contact-based
SMS requires separate pricing
Channel coverage & delivery
Feature
Email delivery
SMS capabilities
WhatsApp Business
Push & In-App notifications
Social messaging
RCS messaging
Bird
Carrier rates only
Scales with your growth
Native API integration
Cross-platform push
Instagram, Facebook Messenger
Google RCS support
Hightouch
High SMS markups
Email contact-based
Not available
Not available
Not available
SMS requires separate pricing
Ecommerce & Personalization
Feature
Product recommendations
Abandoned cart recovery
Customer lifetime value
Behavioral triggers
Segmentation
Bird
AI-driven recommendations
Multi-channel recovery flows
Cross-channel CLV tracking
Real-time, multi-channel
AI-powered segments
Hightouch
Strong recommendation engine
Mult-channel recovery flows
Ecommerce-focused CLV
Email and basic SMS
Advanced ecommerce segments
Automation & workflows
Feature
Journey builder
A/B testing
Conditional logic
Real-time triggers
Bird
Visual, drag-and-drop for all channels
Cross-channel testing
Advanced multi-branching
Instant cross-channel responses
Hightouch
Email flows with basic SMS
Email A/B testing
Flow branching
Real-time email triggers
Analytics & integration
Feature
Cross-channel analytics
Revenue attribution
Ecommerce integrations
Data warehouse sync
Custom reporting
Bird
Unified reporting dashboard
Multi-touch attribution
80+ platform integrations
Reverse ETL capabilities
Customizable dashboards
Hightouch
Email-focused analytics
Strong ecommerce attribution
Excellent Shopify integration
Data warehouse connections
Ecommerce-focused reports
Which platform is right for you?
Choose Bird if you want:
True omnichannel reach. Connect with customers across email, SMS, WhatsApp, Push, In-App and without paying premium markups. Perfect for brands that want to own their customer relationships across every touchpoint.
Perfect for:
Brands focused on multi-channel customer engagement and cost-effective global messaging.
Choose Klayvio if you want:
Ecommerce email mastery. Deep ecommerce specialization with powerful email personalization and seamless Shopify integration. Ideal if email is your primary channel and you're willing to pay premium rates for SMS.
Perfect for:
Ecommerce brands heavily focused on email marketing with occasional SMS needs.
The bottom line:
Bird delivers true omnichannel engagement at transparent prices, Klaviyo excels at ecommerce email but charges premium rates for multi-channel expansion.
