Reach

Grow

Manage

Automate

G

M

Competitor comparisons

A side-by-side look at how we 
compare to our competitors.

G

M

Competitor comparisons

A side-by-side look at how we 
compare to our competitors.

How Bird compares to Mailchimp

From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.

Mailchimp

Capability

Bird

Mailchimp

Channel coverage

Omnichannel Support: SMS, WhatsApp, Google RCS, In-App, Instagram, Facebook Messenger.

Limited Channel Support: Focuses on email with basic SMS and limited integrations, lacking a full multichannel experience.

Platform

Control & Efficiency: Owns SaaS platform and sending infrastructure for faster delivery, cost savings.

Email-Centric: Primarily email-focused with some cross-channel features, but lacks true multichannel integration.

Campaigns

Cross-Channel Campaigns: Personalized campaigns across SMS, WhatsApp, social media.

Basic Campaigns: Excels in email campaigns but lacks multi-channel automation and advanced event-based triggers.

Automated Journeys

Flexible Automation: Low-code/no-code workflows, real-time events, webhooks, inbound triggers.

Offers basic email automation but lacks flexibility for cross-channel workflows and real-time triggers.

Audience

Advanced segmentation: Custom events, real-time triggers, website, and social media data.

Basic Segmentation: Segmentation based on lists and properties, limiting precision compared to Bird’s advanced segmentation.

Content

AI-powered content: Personalized recommendations, lead qualification, tailored customer journeys.

Basic email content tools, without AI-driven personalization or multi-channel content delivery.

Analytics

Real-time insights for delivery rates, engagement, cross-channel performance analytics.

Limited to email analytics, lacking multi-channel and real-time performance insights.

Forms

Custom forms with multi-channel data collection, integrates into marketing workflows.

Limited Forms: Forms primarily for email list-building, with limited cross-channel use.

AI

Integrated GenAI automates lead qualification, product recommendations, personalized content.

No Advanced AI: Lacks AI for lead qualification, product recommendations, and advanced automation.

Ease of Use

Low-code/no-code setup, quick onboarding in under a month.

Simple for beginners, but lacks advanced functionality and flexibility.

Scalability

Global reach, AI automation, multi-channel capabilities, low-cost scalability.

Scaling Limits: Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.

Cost-Effectiveness

No third-party fees, cost-effective scaling with own infrastructure.

Freemium Model: Low-cost for small businesses, but requires upgrades for advanced features like automation and AI.

How Bird compares to Mailchimp

From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.

Mailchimp

Capability

Channel coverage

Bird

Omnichannel Support: SMS, WhatsApp, Google RCS, In-App, Instagram, Facebook Messenger.

Mailchimp

Limited Channel Support: Focuses on email with basic SMS and limited integrations, lacking a full multichannel experience.

Platform

Bird

Control & Efficiency: Owns SaaS platform and sending infrastructure for faster delivery, cost savings.

Mailchimp

Email-Centric: Primarily email-focused with some cross-channel features, but lacks true multichannel integration.

Campaigns

Bird

Cross-Channel Campaigns: Personalized campaigns across SMS, WhatsApp, social media.

Mailchimp

Basic Campaigns: Excels in email campaigns but lacks multi-channel automation and advanced event-based triggers.

Automated Journeys

Bird

Flexible Automation: Low-code/no-code workflows, real-time events, webhooks, inbound triggers.

Mailchimp

Offers basic email automation but lacks flexibility for cross-channel workflows and real-time triggers.

Audience

Bird

Advanced segmentation: Custom events, real-time triggers, website, and social media data.

Mailchimp

Basic Segmentation: Segmentation based on lists and properties, limiting precision compared to Bird’s advanced segmentation.

Content

Bird

AI-powered content: Personalized recommendations, lead qualification, tailored customer journeys.

Mailchimp

Basic email content tools, without AI-driven personalization or multi-channel content delivery.

Analytics

Bird

Real-time insights for delivery rates, engagement, cross-channel performance analytics.

Mailchimp

Limited to email analytics, lacking multi-channel and real-time performance insights.

Forms

Bird

Custom forms with multi-channel data collection, integrates into marketing workflows.

Mailchimp

Limited Forms: Forms primarily for email list-building, with limited cross-channel use.

AI

Bird

Integrated GenAI automates lead qualification, product recommendations, personalized content.

Mailchimp

No Advanced AI: Lacks AI for lead qualification, product recommendations, and advanced automation.

Ease of Use

Bird

Low-code/no-code setup, quick onboarding in under a month.

Mailchimp

Simple for beginners, but lacks advanced functionality and flexibility.

Scalability

Bird

Global reach, AI automation, multi-channel capabilities, low-cost scalability.

Mailchimp

Scaling Limits: Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.

Cost-Effectiveness

Bird

No third-party fees, cost-effective scaling with own infrastructure.

Mailchimp

Freemium Model: Low-cost for small businesses, but requires upgrades for advanced features like automation and AI.

How Bird compares to Mailchimp

From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.

Mailchimp

Capability

Channel coverage

Bird

Omnichannel Support: SMS, WhatsApp, Google RCS, In-App, Instagram, Facebook Messenger.

Mailchimp

Limited Channel Support: Focuses on email with basic SMS and limited integrations, lacking a full multichannel experience.

Platform

Bird

Control & Efficiency: Owns SaaS platform and sending infrastructure for faster delivery, cost savings.

Mailchimp

Email-Centric: Primarily email-focused with some cross-channel features, but lacks true multichannel integration.

Campaigns

Bird

Cross-Channel Campaigns: Personalized campaigns across SMS, WhatsApp, social media.

Mailchimp

Basic Campaigns: Excels in email campaigns but lacks multi-channel automation and advanced event-based triggers.

Automated Journeys

Bird

Flexible Automation: Low-code/no-code workflows, real-time events, webhooks, inbound triggers.

Mailchimp

Offers basic email automation but lacks flexibility for cross-channel workflows and real-time triggers.

Audience

Bird

Advanced segmentation: Custom events, real-time triggers, website, and social media data.

Mailchimp

Basic Segmentation: Segmentation based on lists and properties, limiting precision compared to Bird’s advanced segmentation.

Content

Bird

AI-powered content: Personalized recommendations, lead qualification, tailored customer journeys.

Mailchimp

Basic email content tools, without AI-driven personalization or multi-channel content delivery.

Analytics

Bird

Real-time insights for delivery rates, engagement, cross-channel performance analytics.

Mailchimp

Limited to email analytics, lacking multi-channel and real-time performance insights.

Forms

Bird

Custom forms with multi-channel data collection, integrates into marketing workflows.

Mailchimp

Limited Forms: Forms primarily for email list-building, with limited cross-channel use.

AI

Bird

Integrated GenAI automates lead qualification, product recommendations, personalized content.

Mailchimp

No Advanced AI: Lacks AI for lead qualification, product recommendations, and advanced automation.

Ease of Use

Bird

Low-code/no-code setup, quick onboarding in under a month.

Mailchimp

Simple for beginners, but lacks advanced functionality and flexibility.

Scalability

Bird

Global reach, AI automation, multi-channel capabilities, low-cost scalability.

Mailchimp

Scaling Limits: Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.

Cost-Effectiveness

Bird

No third-party fees, cost-effective scaling with own infrastructure.

Mailchimp

Freemium Model: Low-cost for small businesses, but requires upgrades for advanced features like automation and AI.

Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474

Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474

Reach

Grow

Manage

Automate

Resources

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474