# Marketing email, on one API.

Create a broadcast as a draft, point it at an audience, and send now or schedule it. Same keys, same deliverability, and the same webhooks as your transactional mail. No second vendor for campaigns.

## Campaigns, with a transactional API's discipline.

Broadcasts are marketing email on the Bird Email API, the same network that carries your transactional mail. You target a single audience, schedule with an explicit timestamp, and cancel a send mid-flight if you have to. One targeting concept, no juggling lists and segments.

## Five things a broadcast does.

Draft, target, schedule, cancel, measure.

## Draft, target, and schedule in one call.

A broadcast is one content definition pointed at a stored audience. Pass an audience ID and a schedule and Bird resolves the recipients at send time, drops anyone suppressed, then fans the message out and tracks it through to sent.

## Targeting that respects consent.

A broadcast targets one audience, and Bird applies your marketing suppressions before it sends. Anyone who's unsubscribed or complained is dropped automatically, so you can't re-mail someone who opted out. Topic-level preferences, for finer per-content opt-in, are on the roadmap as a filter on top of the same audience.

## Works with the rest of Email.

Build the list you target on the audiences page, send transactional mail through the same send API, and watch results in email analytics.

## About 40% of the world's commercial email already runs on Bird.

Transactional and marketing email on infrastructure we've run for a decade. Broadcasts are one capability of the Bird Email API: sending, audiences, deliverability, suppression, and analytics ship with it.