G
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Competitor comparisons
A side-by-side look at how we compare to our competitors.
G
M
Competitor comparisons
A side-by-side look at how we compare to our competitors.
How Bird compares to Mailchimp
From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.
Mailchimp
Capability
Bird
Mailchimp
Channel coverage
Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.
Limited to email with basic SMS and integrations, lacking Bird’s full omnichannel experience.
Platform
Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.
Email-centric with some cross-channel features, but lacks true omnichannel integration.
Campaigns
Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.
Excels in email campaigns, but lacks omnichannel automation and advanced event-based triggers.
Automated Journeys
AI-powered automation with event-based triggers—using low-code/no-code customization.
Beyond basic email automation, it lacks flexibility for cross-channel workflows and real-time triggers.
Audience
Advanced segmentation with little effort—creating dynamic, tailored audiences.
Basic segmentation based on lists and properties, but lacks the precision of Bird’s advanced segmentation.
Content
AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.
Basic email content tools, lacking AI-driven personalization and omnichannel content delivery.
Analytics
Real-time analytics on delivery rates, engagement, and performance—across all channels.
Limited to email analytics—denying marketers the full picture of omnichannel, real-time performance insights.
Forms
Custom forms equipped for various channels and easy to integrate with automation workflows.
Forms are primarily for email-list building, with limited cross-channel use.
AI
Powerful AI capabilities to personalize customer interactions in real time.
Lacks advanced AI for lead qualification, product recommendations and advanced automation.
Ease of Use
User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.
Simple for beginners, but lacks advanced functionality and flexibility.
Scalability
Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.
Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.
Cost-Effectiveness
Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.
Offers a freemium model for small businesses, but requires upgrades for advanced features.
How Bird compares to Mailchimp
From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.
Mailchimp
Capability
Channel coverage
Bird
Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.
Mailchimp
Limited to email with basic SMS and integrations, lacking Bird’s full omnichannel experience.
Platform
Bird
Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.
Mailchimp
Email-centric with some cross-channel features, but lacks true omnichannel integration.
Campaigns
Bird
Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.
Mailchimp
Excels in email campaigns, but lacks omnichannel automation and advanced event-based triggers.
Automated Journeys
Bird
AI-powered automation with event-based triggers—using low-code/no-code customization.
Mailchimp
Beyond basic email automation, it lacks flexibility for cross-channel workflows and real-time triggers.
Audience
Bird
Advanced segmentation with little effort—creating dynamic, tailored audiences.
Mailchimp
Basic segmentation based on lists and properties, but lacks the precision of Bird’s advanced segmentation.
Content
Bird
AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.
Mailchimp
Basic email content tools, lacking AI-driven personalization and omnichannel content delivery.
Analytics
Bird
Real-time analytics on delivery rates, engagement, and performance—across all channels.
Mailchimp
Limited to email analytics—denying marketers the full picture of omnichannel, real-time performance insights.
Forms
Bird
Custom forms equipped for various channels and easy to integrate with automation workflows.
Mailchimp
Forms are primarily for email-list building, with limited cross-channel use.
AI
Bird
Powerful AI capabilities to personalize customer interactions in real time.
Mailchimp
Lacks advanced AI for lead qualification, product recommendations and advanced automation.
Ease of Use
Bird
User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.
Mailchimp
Simple for beginners, but lacks advanced functionality and flexibility.
Scalability
Bird
Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.
Mailchimp
Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.
Cost-Effectiveness
Bird
Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.
Mailchimp
Offers a freemium model for small businesses, but requires upgrades for advanced features.
How Bird compares to Mailchimp
From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.
Mailchimp
Capability
Channel coverage
Bird
Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.
Mailchimp
Limited to email with basic SMS and integrations, lacking Bird’s full omnichannel experience.
Platform
Bird
Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.
Mailchimp
Email-centric with some cross-channel features, but lacks true omnichannel integration.
Campaigns
Bird
Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.
Mailchimp
Excels in email campaigns, but lacks omnichannel automation and advanced event-based triggers.
Automated Journeys
Bird
AI-powered automation with event-based triggers—using low-code/no-code customization.
Mailchimp
Beyond basic email automation, it lacks flexibility for cross-channel workflows and real-time triggers.
Audience
Bird
Advanced segmentation with little effort—creating dynamic, tailored audiences.
Mailchimp
Basic segmentation based on lists and properties, but lacks the precision of Bird’s advanced segmentation.
Content
Bird
AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.
Mailchimp
Basic email content tools, lacking AI-driven personalization and omnichannel content delivery.
Analytics
Bird
Real-time analytics on delivery rates, engagement, and performance—across all channels.
Mailchimp
Limited to email analytics—denying marketers the full picture of omnichannel, real-time performance insights.
Forms
Bird
Custom forms equipped for various channels and easy to integrate with automation workflows.
Mailchimp
Forms are primarily for email-list building, with limited cross-channel use.
AI
Bird
Powerful AI capabilities to personalize customer interactions in real time.
Mailchimp
Lacks advanced AI for lead qualification, product recommendations and advanced automation.
Ease of Use
Bird
User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.
Mailchimp
Simple for beginners, but lacks advanced functionality and flexibility.
Scalability
Bird
Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.
Mailchimp
Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.
Cost-Effectiveness
Bird
Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.
Mailchimp
Offers a freemium model for small businesses, but requires upgrades for advanced features.
Newsletter
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Bird VAT number: NL 850209092B01, KVK number: 51874474
Newsletter
Stay up to date with Bird through weekly updates to your inbox.
Bird VAT number: NL 850209092B01, KVK number: 51874474