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Competitor comparisons
A side-by-side look at how we 
compare to our competitors.
How Bird compares to Mailchimp
From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.
Capability
Bird
Mailchimp
Channel coverage
Omnichannel and Global: SMS, WhatsApp, Push, Google RCS, In-App, Instagram, Messenger.
Limited to email with basic SMS and integrations, lacking Bird’s full omnichannel experience.
Platform
Owns its automation platform and sending infrastructure, ensuring control over delivery, performance, and cost.
Email-centric with some cross-channel features, but lacks true omnichannel integration.
Campaigns
Omnichannel campaigns with advanced, real-time personalization. All with low-code/no-code tools.
Excels in email campaigns, but lacks omnichannel automation and advanced event-based triggers.
Automated Journeys
AI-powered automation with event-based triggers—using low-code/no-code customization.
Beyond basic email automation, it lacks flexibility for cross-channel workflows and real-time triggers.
Audience
Advanced segmentation with little effort—creating dynamic, tailored audiences.
Basic segmentation based on lists and properties, but lacks the precision of Bird’s advanced segmentation.
Content
AI-powered, hyper-personalized content across channels, using real-time behavior data. And it’s simple.
Basic email content tools, lacking AI-driven personalization and omnichannel content delivery.
Analytics
Real-time analytics on delivery rates, engagement, and performance—across all channels.
Limited to email analytics—denying marketers the full picture of omnichannel, real-time performance insights.
Forms
Custom forms equipped for various channels and easy to integrate with automation workflows.
Forms are primarily for email-list building, with limited cross-channel use.
AI
Powerful AI capabilities to personalize customer interactions in real time.
Lacks advanced AI for lead qualification, product recommendations and advanced automation.
Ease of Use
User-friendly, low-code/no-code interface simplifies onboarding and setup—saving you a lot of time.
Simple for beginners, but lacks advanced functionality and flexibility.
Scalability
Built to scale—supporting global reach, large datasets and complex workflows, without compromising performance.
Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.
Cost-Effectiveness
Uniquely positioned for cost-efficient scaling—a result of owning our platform and infrastructure.
Offers a freemium model for small businesses, but requires upgrades for advanced features.
How it compares.
Compare Bird to alternatives.
