The Health Score provides a comprehensive view of your sending practices and deliverability. Here's how to understand and improve it:

1. Score Components: The Health Score evaluates twelve key metrics:

• List Quality Metrics:

• Subscriber Quality (patterns indicating list procurement issues)

• Engaged Recipients (opens/clicks within 30 days)

• Unengaged Recipients (90+ days without engagement)

• Historical Engagement (previous 3-day engagement rate)

• Spam Trap Hits

• Suppression List Hits

• Bounce & Complaint Metrics:

• Hard Bounces

• Block Bounces

• Transient Failures

• Other Bounces

• Spam Complaints

• Unsubscribe Rate
  
  

2. Improvement Steps:

• Review the Health Score Dashboard's details page

• Focus on components with the largest impact

• Implement recommended actions for each component

• Monitor trends over time