Campaigns

In this lesson, we guide you through understanding campaign analytics. You'll learn how to access and interpret various analytics for your campaigns, including click-through rates, delivery rates, and overall engagement. We show you how to compare performance across different channels like email and WhatsApp and track trends over time. You'll also learn to dive into specific campaign details, analyze engagement metrics, and monitor deliverability, bounce rates, and more. By the end, you'll be able to use these insights to improve future campaigns and better understand your audience's interactions.

In this lesson, we provide an overview of campaigns and guide you through the setup process. You'll learn how to install necessary channels like email, WhatsApp, or SMS to send your campaigns. We'll show you how to import contacts into your campaign using a CSV file or by syncing data from an e-commerce platform like Shopify. By the end, you'll be ready to start building and sending your campaigns.

In this lesson, we guide you through building an audience for your campaign. You'll learn how to create a new segment from your Shopify customers by setting up segment definitions. This includes identifying customers with a Shopify ID, filtering those who haven't made a purchase in the last 30 days, and ensuring they have given permission to be contacted via the chosen channel. By the end, you'll have a targeted audience segment ready for your campaign.

In this lesson, we guide you through creating and sending an SMS campaign. You'll learn to navigate the SMS campaign builder, where you will name your campaign, add tags, and select recipients. We show you how to customize your message, add variables for personalization, include URLs with automatic shortening, and optionally add images to create an MMS message. You'll also learn to enable link shortening for UTM tracking, review your campaign, send a test message, and schedule or send your campaign immediately. By the end, you'll be ready to create and send effective SMS campaigns.

In this lesson, we guide you through creating and sending a WhatsApp campaign. You'll learn how to use the WhatsApp message template builder to create personalized messages, including adding images and variables like first names. We explain the approval process required by WhatsApp, ensuring your message complies with their rules. You'll also learn to add interactive elements such as action and quick reply buttons. Finally, we show you how to review, test, and schedule or send your campaign immediately. By the end, you'll be ready to create effective WhatsApp campaigns.

In this lesson, we guide you through creating and sending an email campaign. You'll learn how to set up your email campaign by naming it, adding tags, and selecting recipients. We show you how to choose your sender details and build your email content using the drag-and-drop builder. You'll learn to add and customize elements like images, text, products, and social icons, as well as personalize your email with variables. We also cover testing your email, enabling tracking, and scheduling or sending your campaign. By the end, you'll be ready to create and send effective email campaigns.

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In this lesson, we guide you through the process of using branded shortlinks in your SMS and WhatsApp campaigns. You'll learn how to shorten links automatically to save characters and enable UTM tracking. We explain the difference between branded subdomains and branded domains, showing you how to set up each one. You'll discover how to add your own branding to shortlinks, enhancing your brand's visibility while maintaining efficient messaging. By the end, you'll know how to implement branded shortlinks in your message templates for a more professional appearance.