Reach

Grow

Manage

Automate

R

E

Template & content issues

Why is my template not working when it works in other scenarios?

R

E

Template & content issues

Why is my template not working when it works in other scenarios?

Understanding email template limitations is key to successful email delivery:

  1. Email Client Limitations:

  • Email templates require HTML and inline CSS only

  • Unlike webpages, emails cannot use external CSS files or JavaScript

  • Dynamic content capabilities are limited compared to websites

  1. Modern Email Features Support:

  • Interactive elements like surveys and carousels are only supported by select providers (mainly Gmail and Yahoo)

  • AMP for Email support is limited to specific mailbox providers

  • Test templates across multiple email clients for compatibility

  1. Troubleshooting Steps:

  • Verify all CSS is properly inlined

  • Check for unsupported HTML elements or CSS properties

  • Test across different email clients using Email's preview tools

  • Ensure template syntax matches Email's requirements

Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474

Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474

Reach

Grow

Manage

Automate

Resources

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474