Audience

In this lesson, you'll learn how to bring contacts into Bird using three methods: importing a CSV file, installing an integration, and creating a sign-up form. We'll guide you through each process, including mapping subscription statuses, syncing data from platforms like Shopify and HubSpot, and setting up sign-up forms for automatic subscriber growth. By the end, you'll know how to efficiently import and manage your contacts in Bird.

In this lesson, you'll learn about contact profiles in Bird. We cover viewing contact profiles, including subscription statuses, custom properties, and integration data from platforms like HubSpot and Shopify. You'll learn to track event activities such as message interactions and order statuses, and how to use filters for detailed analysis. Finally, we'll show you how to see which lists a contact belongs to. By the end, you'll be able to manage and analyze your contact profiles efficiently.

In this lesson, you'll learn how to use lists in Bird. We'll show you how to create static lists of contacts and explain how they differ from dynamic segments. You'll learn to import contacts into a list from a CSV file, set their subscription status, and manage list memberships. By the end, you'll be able to create and use lists for targeted email marketing campaigns.

In this lesson, you'll learn how to create dynamic segments in Bird. We'll guide you through building popular segments such as churn risks, loyal customers, abandoned checkouts, and engaged subscribers. You'll see how segments automatically update based on criteria, ensuring accuracy. By the end, you'll know how to define segments using various e-commerce events and engagement metrics, ready to use in your marketing campaigns and Journeys.