# 360dialog alternatives Every option on this page reaches WhatsApp through Meta's own Cloud API, all but the last of them as a Meta Business Solution Provider and that one Meta directly. Your messages travel the same path whichever you pick, so the routing argument that decides an SMS vendor does not apply here at all. What differs is the surface on top: whether WhatsApp is its own API or an address prefix on the SMS one, whether templates are authored and submitted over the API or clicked through a console, and whether you are buying access to a channel or a team inbox to work in. Bird is on this list, and 360dialog beats us in one place we will name. ## Why do teams look for a 360dialog alternative? Usually because WhatsApp stopped being the only channel they need. 360dialog is WhatsApp and nothing else: no email, no SMS, no voice, and RCS is an email address rather than a product you can buy. That focus is exactly why teams choose them, and it is the single reason teams outgrow them. The second reason is shape rather than scope: their commercial model is a flat monthly fee per number with Meta's conversation fees passed through, which is excellent value at steady volume and awkward if you run many numbers thinly. - [Bird](/products/whatsapp): Best for teams who need WhatsApp beside their other channels, under one key. Bird gives WhatsApp its own API rather than a prefix on the SMS one: one send endpoint covers every content type, the whole template lifecycle from authoring through submission and versioning runs over the API, and the send takes an Idempotency-Key so a retry cannot double-send. Email, SMS, voice and Verify sit on the same workspace and key. The honest gap is the one below: 360dialog publishes its full price list and Bird does not publish WhatsApp access pricing the same way. - [360dialog](/products/whatsapp/vs/360dialog): Best if WhatsApp is the whole job and you want the price before you talk to anyone. They publish every access tier as a monthly figure per number on a public page, with Meta's fees passed through and no markup, plus partner economics for agencies reselling access. You can therefore budget a WhatsApp programme from their public pages alone, without a sales call, which is genuinely useful and which Bird does not currently match for WhatsApp access. They also ship a hosted MCP server with scope-level consent, so on the agent question they are a peer rather than behind. Leaving them is a scope decision, not a quality one. - [Twilio](/products/whatsapp/vs/twilio): Best when WhatsApp is one more channel on an account you already run. If your team is already sending SMS through Twilio, WhatsApp arrives as a change of address prefix rather than a new integration, which is the fastest path to a first message that exists. The cost of that convenience is that WhatsApp inherits the messaging API's shape rather than getting its own, so the template lifecycle and the channel's specifics sit further from the surface than they do on a WhatsApp-first platform. - [Infobip](/products/whatsapp/vs/infobip): Best for enterprises who want every chat channel from one vendor. Infobip carries the widest channel list of anyone here, WhatsApp beside RCS, Viber and the rest, with maintained server clients in Java, C#, PHP, Go and Python. For a large organisation standardising on one communications vendor across regions, that breadth is the argument. It is also the trade: a team that only needs WhatsApp is buying a platform sized for something much larger. - [Wati](/products/whatsapp/vs/wati): Best when the buyer is a sales or support team, not an engineering team. Wati calls itself the number one WhatsApp growth platform and sells a shared team inbox and no-code chatbots to around 16,000 businesses, extending from WhatsApp into website chat, Instagram and SMS in the same inbox. If nobody on your side wants to write code and the job is agents answering customers, this is a better fit than an API. If you are building a product that sends messages, it is the wrong layer. - [Gupshup](/products/whatsapp/vs): Best for high-volume conversational messaging in emerging markets. Gupshup reports 50,000+ customers and 120 billion messages a year across 130+ countries, and now leads on voice AI agents that qualify leads and chase payments on phone and WhatsApp. For markets where WhatsApp is the primary consumer channel, their reach and their pricing posture are hard to match. Bird publishes no head-to-head against them yet, so this card is the whole of what we will claim. - [Meta Cloud API](/docs/guides/whatsapp/overview): Best if you want no intermediary and will run the Meta plumbing yourself. Going straight to Meta removes a vendor from the chain entirely. What it adds is the work a BSP was doing: a Meta app, a business portfolio, a WhatsApp Business Account, a system user and a permanent access token, then template management, number registration and webhook handling as your own responsibility. Teams with a platform engineering function and a long horizon do this deliberately. Teams choosing it to save a line item usually rebuild a worse BSP. ## Questions people actually ask ### Does switching BSP change my WhatsApp deliverability? No. Every option here goes through Meta's Cloud API, whether you reach it via a Business Solution Provider or straight from Meta, so the delivery path is the same. What changes is the API you write against, where templates are authored and approved, how number registration works, and what an AI agent can do in the account. Choose on those, because the delivery argument that decides an SMS vendor genuinely does not apply here. ### Can I keep my WhatsApp number when I move? Usually yes. A WhatsApp Business Account and its numbers can be migrated between Business Solution Providers, and your templates have to be re-submitted for approval on the new provider. Plan the template approval time rather than the number move: the number is the mechanical part, and waiting on Meta to approve re-submitted templates is what actually sets your cutover date. ### Is 360dialog cheaper than the alternatives? For a small number of busy numbers, their model is genuinely attractive: a flat monthly fee per number with Meta's conversation fees passed through at cost and no markup, all published on their pricing page. Whether it beats a per-message platform depends entirely on your volume per number, so read their published tiers against the provider you are comparing rather than trusting a general claim from either of us. ### Which of these can an AI agent operate? Bird and 360dialog both publish a hosted MCP server, so this is one of the few comparisons on the site where the agent surface is not a Bird advantage. Bird's is at mcp.bird.com with a browser sign-in and covers WhatsApp beside the other channels; 360dialog's covers their Hub API with scope-level consent, so denying a scope hides the matching tools. Check the others with the vendor rather than assuming either way. ### Is Bird the right answer on this page? If you need WhatsApp alongside email, SMS, voice or Verify on one key, and you want templates and registration over an API rather than a console, yes. If WhatsApp is genuinely the only channel you will ever need, 360dialog's focus and published pricing are a strong reason to stay. If the buyers are a support team who want an inbox, Wati fits better. If you want no intermediary, go to Meta directly. ## Where to go next - [Bird vs 360dialog for WhatsApp](/products/whatsapp/vs/360dialog): The head-to-head: the send API, the template lifecycle, number registration, and where 360dialog is the better pick. - [Every WhatsApp comparison](/products/whatsapp/vs): The same structure applied to 360dialog, Twilio, Infobip and Wati one at a time. - [Bird WhatsApp](/products/whatsapp): One send endpoint for every content type, the template lifecycle, and what Meta gates along the way. - [Authoring WhatsApp templates](/docs/guides/whatsapp/authoring-templates): How a template is written, submitted and versioned over the API instead of in a console. - [WhatsApp phone number setup](/docs/guides/whatsapp/phone-number-setup): Registering a number against a WhatsApp Business Account, including what Meta verifies first.