When I first began working with SaaS product teams, I had plenty of technical expertise and other skills. And I’d had several years’ experience developing go-to-market strategies for a range of technology products. But it was nonetheless a real “a-ha moment” for me to realize just how central [the product management role](https://www.cmswire.com/digital-experience/todays-product-managers-know-whos-the-boss-the-customer/) has become to the success of SaaS apps and other modern digital businesses.

Product management is a challenging role that takes a mix of technical, strategic, organizational, and emotional skills to do really well. Great product teams set a high bar for the rest of us. They keep the trains running and ship product on time, but also are driven by ferocious customer focus, insatiable curiosity, and a willingness to experiment and challenge the status quo.

Nurturing that kind of product management is is one of the things that distinguishes the most innovative, fastest-growing tech companies. And a “growth mindset” is one of the most important attributes of successful PMs today.

But what does it really take to develop a growth mindset? SparkPost’s product team is sharing their perspective in a new guide for other PMs. Some of the ideas we discuss include:

- How successful product managers think about growth, as well as some of the specific skills characterize growth-driven product managers.
- How to build growth into the earliest stages of product development, and what aspects of a product tend to have growth potential.
- How to work with customers (and some of the questions to ask them!) to help set a product up for growth.

So check out “[The Product Manager’s Growth Guide](https://www.sparkpost.com/resources/white-papers-guides/product-manager-growth-guide/?src=Blog&pc=bl-gd-pmgrowth&utm_source=blog&utm_medium=blog&utm_campaign=all&utm_content=gd-pmgrowth)” and let us know what you think. [We’d love to hear](https://twitter.com/SparkPost) how your PM team builds growth into your products and your take on the skills that really matter for PMs today.

—[Brent](https://twitter.com/brentsleeper)