Bird CRM

Our Bird CRM product allows you to deliver messages directly to your target customer contacts over their preferred channel. This is achieved via uploading and segmenting your data, assembling the desired content and delivering relevant messages to these segments via a broadcast or multi step journey use cases.

Targeted contacts

Targeted contacts are defined as the number of contacts who are engaged leveraging any of the Bird CRM functionality. You will be charged based on the number of targeted contacts in the database that are engaged over the duration of every volume inclusions period. Customer engagement is defined as the delivery of a business initiated message or the reply to a user initiated message.

Channel specific terms

When purchasing the Bird CRM product, you are given access to a bundle of transactional SMS, WhatsApp and Email channels for use across the Bird CRM product as part of your subscription fee.

Additional usage of SMS, WhatsApp and Email over your bundle will incur overage processing fees. Your bundle fees and overages are set out in the “Plan Details” of your Order Form or on your dashboard.

In addition, we incur third party transactional channel fees for each SMS and WhatsApp message you send. We apply these fees to you:

• SMS: You will be charged a per message fee for each SMS based on the SMS rate card set out on our pricing page.

• WhatsApp: You will be charged a per message fee based on the rate card defined by Meta, which varies by destination country of the message and message template type.

In some regions, Communications Surcharges may also apply in addition to third party transactional channel fees. See details here. Transactional channel fees and Communications Surcharges are subject to change at any time. Please consult our website for the most up to date transactional fees that apply to you.

Inbox

You are also given a predefined number of Inbox seats as part of your Bird CRM plan. Additional Inbox seats are charged at the fees shown in your Order Form or on your dashboard or, where none are specified, as per the rate card on our website pricing page from time to time.

Flows

Depending on the Bird CRM plan chosen, you may be given Flows invocations as part of your plan. 

Where Flows are provided with your plan without a specific use limitation cap in your Order Form or on your dashboard, usage is subject to a fair usage limitation. We reserve the right at any time to introduce a fair usage cap e.g. where usage exceeds reasonable commercial levels. Any uncapped usage is provided as an introductory discount and, unless otherwise specified in writing, does not apply for any Renewal Term.