Yes, certain words and phrases can significantly impact deliverability:
Impact on Filtering:
Mailbox providers use sophisticated algorithms to detect spam trigger words
Messages containing these words are more likely to be filtered to spam
Even legitimate messages can be affected by poor word choice
Best Practices:
Avoid excessive use of sales-focused language
Steer clear of terms commonly associated with spam (e.g., "free," "guarantee," "no obligation")
Focus on clear, professional communication
Test subject lines and content using Email's tools