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Compliance, abuse & spam issue

How do I identify spam traps I am sending to?

R

E

Compliance, abuse & spam issue

How do I identify spam traps I am sending to?

It's important to understand that spam traps cannot be directly identified. Here's what you need to know:

  1. Understanding Spam Traps:

  • Created by blacklists, filter companies, and mailbox providers

  • Used to identify poor list hygiene and collection practices

  • No real person monitors these addresses

  • High spam trap hits lead to blocking or spam folder placement

  1. Prevention Best Practices:

  • Only send to confirmed opt-in addresses

  • Implement signup protection:

    • Use CAPTCHA or link verification

    • Require double-entry of email addresses

    • Disable copy-paste in email fields

  • Utilize Bird’s Recipient Validation service

  • Remove unengaged subscribers (6+ months inactive)

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Bird VAT number: NL 850209092B01, KVK number: 51874474

Automate

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474

Reach

Grow

Manage

Automate

Resources

Company

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Bird VAT number: NL 850209092B01, KVK number: 51874474