G
M
Competitor comparisons
A side-by-side look at how we compare to our competitors.
G
M
Competitor comparisons
A side-by-side look at how we compare to our competitors.
How Bird compares to Mailchimp
From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.
Mailchimp
Capability
Bird

Mailchimp
Channel coverage
Omnichannel Support: SMS, WhatsApp, Google RCS, In-App, Instagram, Facebook Messenger.
Limited Channel Support: Focuses on email with basic SMS and limited integrations, lacking a full multichannel experience.
Platform
Control & Efficiency: Owns SaaS platform and sending infrastructure for faster delivery, cost savings.
Email-Centric: Primarily email-focused with some cross-channel features, but lacks true multichannel integration.
Campaigns
Cross-Channel Campaigns: Personalized campaigns across SMS, WhatsApp, social media.
Basic Campaigns: Excels in email campaigns but lacks multi-channel automation and advanced event-based triggers.
Automated Journeys
Flexible Automation: Low-code/no-code workflows, real-time events, webhooks, inbound triggers.
Offers basic email automation but lacks flexibility for cross-channel workflows and real-time triggers.
Audience
Advanced segmentation: Custom events, real-time triggers, website, and social media data.
Basic Segmentation: Segmentation based on lists and properties, limiting precision compared to Bird’s advanced segmentation.
Content
AI-powered content: Personalized recommendations, lead qualification, tailored customer journeys.
Basic email content tools, without AI-driven personalization or multi-channel content delivery.
Analytics
Real-time insights for delivery rates, engagement, cross-channel performance analytics.
Limited to email analytics, lacking multi-channel and real-time performance insights.
Forms
Custom forms with multi-channel data collection, integrates into marketing workflows.
Limited Forms: Forms primarily for email list-building, with limited cross-channel use.
AI
Integrated GenAI automates lead qualification, product recommendations, personalized content.
No Advanced AI: Lacks AI for lead qualification, product recommendations, and advanced automation.
Ease of Use
Low-code/no-code setup, quick onboarding in under a month.
Simple for beginners, but lacks advanced functionality and flexibility.
Scalability
Global reach, AI automation, multi-channel capabilities, low-cost scalability.
Scaling Limits: Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.
Cost-Effectiveness
No third-party fees, cost-effective scaling with own infrastructure.
Freemium Model: Low-cost for small businesses, but requires upgrades for advanced features like automation and AI.
How Bird compares to Mailchimp
From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.
Mailchimp
Capability
Channel coverage
Bird
Omnichannel Support: SMS, WhatsApp, Google RCS, In-App, Instagram, Facebook Messenger.
Mailchimp
Limited Channel Support: Focuses on email with basic SMS and limited integrations, lacking a full multichannel experience.
Platform
Bird
Control & Efficiency: Owns SaaS platform and sending infrastructure for faster delivery, cost savings.
Mailchimp
Email-Centric: Primarily email-focused with some cross-channel features, but lacks true multichannel integration.
Campaigns
Bird
Cross-Channel Campaigns: Personalized campaigns across SMS, WhatsApp, social media.
Mailchimp
Basic Campaigns: Excels in email campaigns but lacks multi-channel automation and advanced event-based triggers.
Automated Journeys
Bird
Flexible Automation: Low-code/no-code workflows, real-time events, webhooks, inbound triggers.
Mailchimp
Offers basic email automation but lacks flexibility for cross-channel workflows and real-time triggers.
Audience
Bird
Advanced segmentation: Custom events, real-time triggers, website, and social media data.
Mailchimp
Basic Segmentation: Segmentation based on lists and properties, limiting precision compared to Bird’s advanced segmentation.
Content
Bird
AI-powered content: Personalized recommendations, lead qualification, tailored customer journeys.
Mailchimp
Basic email content tools, without AI-driven personalization or multi-channel content delivery.
Analytics
Bird
Real-time insights for delivery rates, engagement, cross-channel performance analytics.
Mailchimp
Limited to email analytics, lacking multi-channel and real-time performance insights.
Forms
Bird
Custom forms with multi-channel data collection, integrates into marketing workflows.
Mailchimp
Limited Forms: Forms primarily for email list-building, with limited cross-channel use.
AI
Bird
Integrated GenAI automates lead qualification, product recommendations, personalized content.
Mailchimp
No Advanced AI: Lacks AI for lead qualification, product recommendations, and advanced automation.
Ease of Use
Bird
Low-code/no-code setup, quick onboarding in under a month.
Mailchimp
Simple for beginners, but lacks advanced functionality and flexibility.
Scalability
Bird
Global reach, AI automation, multi-channel capabilities, low-cost scalability.
Mailchimp
Scaling Limits: Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.
Cost-Effectiveness
Bird
No third-party fees, cost-effective scaling with own infrastructure.
Mailchimp
Freemium Model: Low-cost for small businesses, but requires upgrades for advanced features like automation and AI.
How Bird compares to Mailchimp
From SMS to WhatsApp, Bird offers the full suite of tools MailChimp doesn’t—plus AI-powered insights for smarter marketing.
Mailchimp
Capability
Channel coverage
Bird
Omnichannel Support: SMS, WhatsApp, Google RCS, In-App, Instagram, Facebook Messenger.
Mailchimp
Limited Channel Support: Focuses on email with basic SMS and limited integrations, lacking a full multichannel experience.
Platform
Bird
Control & Efficiency: Owns SaaS platform and sending infrastructure for faster delivery, cost savings.
Mailchimp
Email-Centric: Primarily email-focused with some cross-channel features, but lacks true multichannel integration.
Campaigns
Bird
Cross-Channel Campaigns: Personalized campaigns across SMS, WhatsApp, social media.
Mailchimp
Basic Campaigns: Excels in email campaigns but lacks multi-channel automation and advanced event-based triggers.
Automated Journeys
Bird
Flexible Automation: Low-code/no-code workflows, real-time events, webhooks, inbound triggers.
Mailchimp
Offers basic email automation but lacks flexibility for cross-channel workflows and real-time triggers.
Audience
Bird
Advanced segmentation: Custom events, real-time triggers, website, and social media data.
Mailchimp
Basic Segmentation: Segmentation based on lists and properties, limiting precision compared to Bird’s advanced segmentation.
Content
Bird
AI-powered content: Personalized recommendations, lead qualification, tailored customer journeys.
Mailchimp
Basic email content tools, without AI-driven personalization or multi-channel content delivery.
Analytics
Bird
Real-time insights for delivery rates, engagement, cross-channel performance analytics.
Mailchimp
Limited to email analytics, lacking multi-channel and real-time performance insights.
Forms
Bird
Custom forms with multi-channel data collection, integrates into marketing workflows.
Mailchimp
Limited Forms: Forms primarily for email list-building, with limited cross-channel use.
AI
Bird
Integrated GenAI automates lead qualification, product recommendations, personalized content.
Mailchimp
No Advanced AI: Lacks AI for lead qualification, product recommendations, and advanced automation.
Ease of Use
Bird
Low-code/no-code setup, quick onboarding in under a month.
Mailchimp
Simple for beginners, but lacks advanced functionality and flexibility.
Scalability
Bird
Global reach, AI automation, multi-channel capabilities, low-cost scalability.
Mailchimp
Scaling Limits: Suitable for SMBs, but lacks scalability for large enterprises or complex, omnichannel needs.
Cost-Effectiveness
Bird
No third-party fees, cost-effective scaling with own infrastructure.
Mailchimp
Freemium Model: Low-cost for small businesses, but requires upgrades for advanced features like automation and AI.
Newsletter
Stay up to date with Bird through weekly updates to your inbox.
Bird VAT number: NL 850209092B01, KVK number: 51874474
Newsletter
Stay up to date with Bird through weekly updates to your inbox.
Bird VAT number: NL 850209092B01, KVK number: 51874474