[Email](/email) Marketing # Email marketing. Make it worth opening. Bring your audience, creative, and campaign into one workflow. Make a thoughtful introduction, understand the response, and build the next customer moment with Bird. [Start now ↗](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail%2Fonboarding) [Talk to sales ↗](/demo?product=marketing) CAMPAIGN / AUDIENCE & CREATIVE ## Your next campaign. Already taking shape. Choose the audience, preview the creative and schedule your campaign. See who will receive it and how preferences shape your final recipient list. Audience Studio members · 4 inspected contacts Newsletter · 4 inspected contacts Subject line Personal greeting Alex has example marketing permission Published template selected Honor preferences and suppressions Review campaign Preview scheduling Eligible inspected contacts None Jules is excluded for missing marketing permission. Mira is suppressed. Alex is excluded because example marketing permission was withdrawn. Review stopped. Add subject and greeting, select published content, honor restrictions and keep an eligible audience. Draft. Review the current audience and creative before scheduling. Reviewed locally. The example is ready for a scheduling preview. Scheduled illustration. Eligibility and account conditions are checked again at execution. No message was sent. CAMPAIGN PREVIEW form & finish. ### Made to be lived with. Small objects. A little care. A long life. Explore the collection ↗ The illustration cannot predict acceptance, inbox placement or purchases. Compare actual delivery events with completed outcomes in your application. [Build the real campaign ↗](/docs/guides/email/broadcasts) **Interactive illustration with fictional records. No account is queried, no DNS is checked and no message is sent. Changing inputs clears any previous observation.** Companies that trust Bird across their communications. - [Airwallex](/customers/airwallex) - Uber - [Zillow](/customers/zillow) - [Glovo](/customers/glovo) - PayPal - Adobe [Read Bird customer stories](/customers) CHOOSE / BUILD / OPERATE ## Bring the team and the technology together. ### Create in the campaign workspace. Choose eligible recipients, personalize a published template and review the campaign before execution. Keep unsubscribe preferences in the sending decision. [Prepare a campaign ↗](/docs/guides/email/broadcasts) ### Build on Broadcasts. Use the same campaign lifecycle from your own integration. Follow execution and recipient events separately, then connect the response to outcomes in your application. [Explore the Broadcast API ↗](/email-broadcast-api) ## From an audience to a campaign you can measure. Bring your contacts into an audience, prepare your campaign in the editor, and review the recipients before sending. Delivery events, clicks, bounces and complaints help you decide what to change next. The [Bird Email API](/email-api) connects the same email infrastructure to your application. ## A practical workflow for your next campaign. Keep your audience, message and delivery results connected. 01 ### Prepare a campaign in your workspace. Choose your audience and sender, write a subject line and prepare the email in the campaign editor. Save a draft, review it and choose when to send. Developers can also control campaigns through [Broadcasts](/email-broadcast-api). 02 ### Keep subscribers in the right audience. Organize contacts into [audiences](/email-audiences) for a newsletter, announcement or other campaign. Review the eligible recipient count before sending and keep your subscriber information connected to your application. 03 ### Deliverability that protects your reach. Authenticate your sending domain and use suppression and reputation controls to support your email program. Explore [deliverability](/email-deliverability) to understand what affects delivery and what your team can improve. 04 ### Inspect the result of a send. Review delivery, clicks, bounces and complaints in [analytics](/email-analytics). Use campaign and recipient detail to investigate a problem. Read open metrics with their measurement context, since mailbox privacy features can affect them. 05 ### Respect unsubscribe choices. Marketing unsubscribes and complaints feed [suppressions](/email-suppressions) so the sending workflow can exclude recipients who should no longer receive a campaign. Keep consent and list hygiene part of your preparation. 06 ### Build on a reusable template. Start with a template and prepare its content in the editor. Your developers can also supply HTML through the [Email API](/email-api) for application-driven messages, while your campaign team works in the dashboard. ## Ready to make this campaign yours? Start with a draft. Add an audience, personalize the content and preview it before sending. [Start for Free](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail%2Fbroadcasts) ## Give campaigns their own sending identity. Use a [sending subdomain](/email-domain-authentication) for your campaigns and consider [dedicated IPs](/dedicated-ips-for-email) when your volume and operating requirements support them. Category-aware [suppressions](/email-suppressions) distinguish a marketing unsubscribe from a transactional message. These controls help your team manage different email streams deliberately. ## See how email teams use Bird. [Binance](/customers/binance) scaled its marketing email 2.5x while engagement held, and [Zillow](/customers/zillow) lifted email open rates 161% in its first month on Bird. Your team and your tools ## Work with your team. Put an agent on the repeatable work. Use the dashboard to write and review a campaign. An AI agent connected through Bird’s CLI or MCP can prepare contacts, work on a template draft and create the broadcast in the same workspace. Review the content, audience and sender before authorizing a send. [Connect your campaign tools](/docs/ai/set-up-your-agent) LEARN / BUILD / OPERATE ## Prepare your next campaign [One broadcast across your tools The dashboard, API, CLI and MCP manage the same campaign.](/email-broadcast-api) [Contacts and audiences Import people once, keep their properties together and group them for a send.](/email-audiences) [Connect your AI agent Give your agent the tools to prepare and inspect real campaign objects.](/docs/ai/set-up-your-agent) [Email resource library Find the answer, guide or example for the next step.](/email/resources) [Email pricing Review current pricing and match it to your expected volume.](/products/email/pricing) [Campaign workflow guide Learn how drafts, audiences, scheduling and campaign results fit together.](/docs/guides/email/broadcasts) [Plan your email migration Discuss your current provider, audience and sending requirements with our email team.](/demo?product=marketing) ## Prepare a campaign launch Review the audience, content and sending decision in a reusable campaign brief. [Read the campaign launch guide ↗](/guides/launch-an-email-campaign) ## Questions about email marketing ### Can I build a campaign without writing an API integration? Yes. Use the dashboard campaign editor to select an audience, prepare the content and schedule a send. Your workspace permissions and sending setup determine what you can publish and send. ### Can I use Bird for an email newsletter? Yes. Keep newsletter subscribers in an audience, prepare your campaign content and choose when to send it. Review delivery and engagement after the send, and keep unsubscribe choices and list hygiene part of your workflow. ### Can developers manage campaigns too? The Broadcasts workflow also has CLI and MCP controls. The Broadcasts page and documentation explain the supported operations and the availability of public API and SDK surfaces. ### How much does email marketing cost? Review the published email pricing for your sending requirements. Our team can discuss higher volumes, migration and the commercial setup for your email program. LEARN / BUILD / OPERATE ## Connect the campaign to delivery and results [Templates Stored, versioned email templates, personalized per recipient at send.](/email-template-api) [Analytics Delivery by domain, provider and IP, with separate engagement breakdowns.](/email-analytics) [Deliverability Authentication, managed IP warmup, recipient suppressions and delivery signals.](/email-deliverability) [Email API overview The full Email API: sending, deliverability, IPs, suppression, analytics, and broadcasts.](/email-api) Talk to our email team ## Plan your next email campaign. Bring your audiences, campaign goals and current tools. We’ll help you connect your email workflow and plan your move to Bird. [Read the setup guide](/docs/guides/email/overview) Create your account, then prepare a campaign draft. Choose an audience and sender before sending. ## Related resources - [Email broadcasts: one email to your whole audience](/learn/email/email-broadcasts-one-email-to-your-whole-audience) (video) - [Build your first integration](/learn/paths/integration) (course) [Get an implementation brief](/learn/workspace?topic=email-broadcasts)