# Email automation. Send a welcome. Wait for the next action. Follow up when it matters. Build email workflows around customer events, with reusable templates and a visual path you can inspect. [Read customer stories](/customers) [Explore Enterprise](/enterprise) - [Airwallex](/customers/airwallex) - [Glovo](/customers/glovo) - [Zillow](/customers/zillow) - Uber - [Binance](/customers/binance) - Adobe - Meta - PayPal - Pinterest - Square - [Al Jazeera](/customers/aljazeera) - [Aramex](/customers/aramex) - [Bazaar Technologies](/customers/bazaar) - [ComparaOnline](/customers/compara) - [Emma](/customers/emma) ## Prepare with your agent. Make the flow your own. Ask your agent to create and preview the email with Bird MCP. Then connect that template to customer events, conditions and waits in the Automations builder. [Connect Bird MCP](/docs/ai/mcp-server) [Explore the Email API](/email-api) [Automations guide](/docs/guides/automations) ## See the path. Before it goes live. Try the workflow with sample customer data before you publish. Preview shows which branch it takes and how the data maps into your email, so you can catch a missing name or wrong recipient before a customer receives it. Preview simulates actions and waits without sending messages. ## A welcome is a start. What happens next matters. Start a workflow when a customer signs up. Send a welcome email, wait for activation, and follow up if they still need help. Connect your application’s events to conditions, waits and email actions in the visual builder. [Application events](/docs/guides/automations/application-events) [Email templates](/email-api/features/templates) ## Different customers. The right next step. See which path a customer took and why. Open a run to inspect its inputs and step results, whether it completed, paused for an event or encountered a problem. Published versions keep the workflow behind each run clear. [Publish and inspect runs](/docs/guides/automations) [Send audience campaigns](/email-api/features/email-marketing) ## Email automation, explained. ### Is Email automation available in my workspace? Automations is in Early access. Your workspace permissions determine the actions available, and your organization has a shared run allowance. Review the Automations guide and your workspace before publishing. ### Can I test a workflow without sending emails? Yes. Preview evaluates conditions and field mappings against sample data, with simulated action results and waits. Starting a real run executes the published workflow and can send messages. ### Can a workflow send to an entire audience? A flow does not automatically run an action for each audience member. Use Broadcasts for an audience campaign, and configure supported workflow actions for individual customer events. ## Scale without losing control. Organize teams in workspaces, control API access, and trace changes through audit logs. [PowerMTA](/email-api/features/power-mta)[Momentum](/email-api/features/momentum)[Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication)[Audit logs](/docs/knowledge-base/account-security/audit-log)[Explore Enterprise](/email-api/enterprise) ## Go further. With Email. Everything from your first send to delivery at scale. - [Transactional email](/email-api/features/transactional-email) — Send receipts, confirmations and notifications. - [Email marketing](/email-api/features/email-marketing) — Create broadcasts, newsletters and promotions. - [Email API](/email-api) — Build email into your app or agent. - [Email automation](/email-api/features/email-automation) — Connect customer events to relevant messages. - [Email templates](/email-api/features/templates) — Create reusable, personalized emails. - [Contacts & audiences](/email-api/features/audiences) — Organize contacts and maintain audiences. - [SMTP relay](/email-api/features/smtp) — Connect your existing mail stack. - [Inbound email](/email-api/features/inbound) — Receive replies and attachments. - [Email deliverability](/email-api/features/deliverability) — Authenticate senders and manage reputation. - [Email analytics](/email-api/features/analytics) — Trace delivery, engagement and failures. - [Inbox Insights](/email-api/features/inbox-insights) — Measure inbox placement and run seed tests. - [Competitive Insights](/email-api/features/competitive-insights) — Explore competitor campaigns and sending patterns. [Email quickstart](/email-api/getting-started)[Email pricing](/email-api/pricing)[Compare providers](/email-api/compare)[Email FAQs](/email-api/faqs)[Email resource library](/email-api/resources) ## Start with one. Build across channels. Bring your next customer conversation into the same workspace. - [Email](/email-api) — Send, receive, and track email. - [SMS](/sms-api) — Send updates. Keep replies connected. - [WhatsApp](/whatsapp-api) — Rich messages and conversations. - [Apple Messages](/apple-messages-api) — Help customers in Messages. - [Voice](/voice-api) — Connect calls and guide conversations. - [Verify](/verify-api) — Confirm access with a code. - [Lookup](/lookup-api) — Check contact details before sending. - [Mailbox](/mailbox-api) — Give your application an inbox. - [eSIM](/esim-api) — Build mobile connectivity into your product. - [Realtime](/realtime-api) — Keep your applications in sync. ## Your next idea. Ready to connect. [Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fautomations)[Contact Sales](/demo?product=email&source_page=%2Femail-api%2Ffeatures%2Femail-automation)