# Launch a useful WhatsApp campaign

Prepare an eligible audience, approved message, response handling and measurable business outcome.

## Prerequisites

A connected sender, an approved marketing template, an audience with the required permission, and a team or workflow that can handle responses.

## 1. Define the outcome and audience

Choose a business result such as an order, a booking or a qualified enquiry. Define the eligible audience using current preferences and relevant customer context. Record the segment logic and suppression rules, and review permission again close to the send.

## 2. Prepare the complete creative

Select the approved language and fill every parameter with a useful value. Review the image, body and action together with the destination. Confirm the offer, availability and follow-up are consistent. A campaign sends individual conversations; it does not create a shared group.

## 3. Review the account and market

Check the sender’s quality, limits and the account’s Marketing Messages API onboarding. Follow the current market and recipient rules. The [marketing template guidance](/docs/knowledge-base/whatsapp/marketing-templates) explains onboarding and supported optimizations; an eligible account is not the same as an onboarded one.

## 4. Rehearse the response

Send a controlled example to an eligible recipient, complete the next action and inspect the resulting conversation. Rehearse an unexpected reply, unavailable product and request for a person. Assign the campaign’s incoming questions before expanding traffic.

## 5. Measure and improve

Join campaign identity to replies and confirmed business events. Reconcile Bird and applicable Meta charges against billing records. Compare delivery, reads, qualified actions and value separately, with a defined observation window.

## Troubleshooting

If a message is refused, inspect the recorded category, language, sender and provider error. Do not retry a suppressed or ineligible recipient as though it were a transport failure. If replies arrive without useful context, inspect the supported identifiers and the application state used to continue the task.

## Next steps

- [Explore the related WhatsApp capability](/products/whatsapp/marketing).
- [Find all WhatsApp guides and explained answers](/products/whatsapp/resources).
- [Prepare your first complete exchange](/products/whatsapp/getting-started).

## Related resources

- [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video)
- [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer)
- [WhatsApp message builder](/tools/whatsapp-message-builder) (tool)
- [WhatsApp](/products/whatsapp) (product)

[Get an implementation brief](/learn/workspace?topic=whatsapp)