# Apple Messages for Business guides

Apple Messages for Business connects customers in Apple's Messages app with your business. Customers start ordinary conversations through an entry point; your team replies in Bird using text or a supported native interaction.

## Complete onboarding

Start with [complete onboarding](/docs/guides/apple-messages/onboarding): plan the service, connect your Apple account, prepare the team, pass Experience Review, and launch with a monitoring plan.

Use [Build an Apple Messages experience](/docs/guides/apple-messages/build-an-experience) for the conversation script, triage choices, human handoff, fallback messages, and customer feedback.

Before submitting, follow [Prepare your demo for Experience Review](/docs/guides/apple-messages/experience-review) to record the complete service and check the evidence.

For a specific setup task, use [registration](/docs/guides/apple-messages/registration), the [first-conversation quickstart](/docs/get-started/apple-messages), or [entry points](/docs/guides/apple-messages/entry-points).

## Run the channel

- [Manage conversations](/docs/guides/apple-messages/conversations): assign work, label conversations, and reply.
- [Create and send templates](/docs/guides/apple-messages/templates): save browser-local drafts and review a real send.
- [Choose a native message](/docs/guides/apple-messages/rich-messages): offer choices, collect answers, or share media.
- [Inspect message history](/docs/guides/apple-messages/messages), [manage suppressions](/docs/guides/apple-messages/suppressions), and [read channel metrics](/docs/guides/apple-messages/analytics).
- [Troubleshoot a problem](/docs/guides/apple-messages/troubleshooting).

## Plan an integration

Developers can [reply through the public API](/docs/guides/apple-messages/api). Use [journey planning](/docs/guides/apple-messages/journeys) to connect messages with your business processes, or [AI and human service planning](/docs/guides/apple-messages/ai-conversations) to define a connected assistant's responsibilities.

For workspace access, use [team invitations](/docs/knowledge-base/getting-started/invite-your-team) and [API key setup](/docs/knowledge-base/account-security/api-keys).