---
title: "bird whatsapp business-accounts reach-estimate"
description: "Estimate marketing reach for a maximum price"
canonical: "https://bird.com/docs/cli/reference/whatsapp-business-accounts-reach-estimate"
---

# `bird whatsapp business-accounts reach-estimate`

## Usage

```bash
bird whatsapp business-accounts reach-estimate <business-account-ref> [flags]
```

## Description

Ask Meta how many marketing deliveries, and at what cost, each candidate maximum price would have won in the given countries. Use a row's `bid_amount` as a marketing template language's `optimization_spec.bid_amount`. Amounts are per 1,000 deliveries in the smallest unit of `currency_code`. A country without a maximum price fails the whole request with E15090. WhatsApp does not say which country, so estimate the countries one at a time to find it.

## Examples

```bash
bird whatsapp business-accounts reach-estimate <business-account-ref>
```

## Options

| Name                   | Description                                                                                                                          |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| `--countries <value>…` | The recipients' countries, as ISO 3166-1 alpha-2 codes. Repeat the parameter for several. (required)                                 |
| `--response-schema`    | Print the fields this command returns, then exit                                                                                     |
| `--window`             | The days of recent auctions the estimate is based on, ending now. Omit it to use the last 7 days. Possible values: 1d, 7d, 14d, 28d. |

## Related

| Name                                                                                          | Description                     |
| --------------------------------------------------------------------------------------------- | ------------------------------- |
| [`bird whatsapp business-accounts get`](/docs/cli/reference/whatsapp-business-accounts-get)   | Get a WhatsApp Business Account |
| [`bird whatsapp business-accounts list`](/docs/cli/reference/whatsapp-business-accounts-list) | List WhatsApp Business Accounts |

## Related resources

- [Should I use a Bird SDK or call the API directly?](/explained/platform/should-i-use-an-sdk-or-call-the-api-directly) (answer)
- [Build your first integration](/learn/paths/integration) (course)
- [Send your first email](/docs/get-started/send-your-first-email) (docs)

[Get an implementation brief](/learn/workspace?topic=api-basics)