# `bird email competitive watchlist brands`

## Usage

```bash
bird email competitive watchlist brands
```

## Description

A new entry uses a panel `brand_id` from search; reads and deletion use its `cwb_`
watchlist entry ID. Brand profiles and campaign lists use a 7, 30, or 90-day
range; the sending pattern covers 90 days with hours in the returned timezone.

Reads return JSON. Mutations take flags and/or a --body-file JSON body (flags overriding); run --example to print the body shape or --dry-run to preview the request. Destructive commands require --yes.

## Commands

| Name                                                                            | Description                                  |
| ------------------------------------------------------------------------------- | -------------------------------------------- |
| [`campaigns`](/docs/cli/reference/email-competitive-watchlist-brands-campaigns) | Read campaigns observed for a watched brand  |
| [`create`](/docs/cli/reference/email-competitive-watchlist-brands-create)       | Add a competitor brand to the watchlist      |
| [`delete`](/docs/cli/reference/email-competitive-watchlist-brands-delete)       | Remove a competitor brand from the watchlist |
| [`get`](/docs/cli/reference/email-competitive-watchlist-brands-get)             | Get a watched brand's figures                |
| [`send-time`](/docs/cli/reference/email-competitive-watchlist-brands-send-time) | Get when a watched brand sends               |

## Related resources

- [Should I use a Bird SDK or call the API directly?](/explained/platform/should-i-use-an-sdk-or-call-the-api-directly) (answer)
- [Build your first integration](/learn/paths/integration) (course)
- [Send your first email](/docs/get-started/send-your-first-email) (docs)

[Get an implementation brief](/learn/workspace?topic=api-basics)