# `bird email competitive watchlist brands send-time`

## Usage

```bash
bird email competitive watchlist brands send-time <watchlist-brand-id> [flags]
```

## Description

Takes a watchlist\_brand\_id from `bird email competitive watchlist get` and an
optional IANA timezone. Covers the last 90 days, with no range parameter.
Cells describe sending activity by weekday and hour. The returned timezone
labels the grid; peak\_send\_window can be null when no sending was observed.

API-key calls require Insights preview access for your organization.

## Examples

```bash
bird email competitive watchlist brands send-time <watchlist-brand-id>
```

## Options

| Name                | Description                                                                                                                                                                                                                                                                                                                                                                               |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `--response-schema` | Print the fields this command returns, then exit                                                                                                                                                                                                                                                                                                                                          |
| `--timezone`        | IANA timezone identifier to report send times in; defaults to UTC. The grid is folded into this zone before it is summed, so a send lands on the weekday and hour it happened at locally rather than the one it happened at in UTC. A zone this API does not know returns 422 rather than falling back to UTC, so an axis is never labelled with a zone the figures were not folded into. |

## Related

| Name                                                                                                              | Description                                  |
| ----------------------------------------------------------------------------------------------------------------- | -------------------------------------------- |
| [`bird email competitive watchlist brands create`](/docs/cli/reference/email-competitive-watchlist-brands-create) | Add a competitor brand to the watchlist      |
| [`bird email competitive watchlist brands delete`](/docs/cli/reference/email-competitive-watchlist-brands-delete) | Remove a competitor brand from the watchlist |
| [`bird email competitive watchlist brands get`](/docs/cli/reference/email-competitive-watchlist-brands-get)       | Get a watched brand's figures                |

## Related resources

- [Should I use a Bird SDK or call the API directly?](/explained/platform/should-i-use-an-sdk-or-call-the-api-directly) (answer)
- [Build your first integration](/learn/paths/integration) (course)
- [Send your first email](/docs/get-started/send-your-first-email) (docs)

[Get an implementation brief](/learn/workspace?topic=api-basics)