# `bird email competitive watchlist brands create`

## Usage

```bash
bird email competitive watchlist brands create <brand-id> [flags]
```

## Description

Add a competitor brand to the watchlist

Add a brand using the panel brand\_id returned by brand search. The response id
identifies the new workspace watchlist entry for reads and removal. Each entry
uses one place in the organization-wide allowance and tracks the brand's
highest-volume sending domain. Reuse an idempotency key when retrying the same addition.

API-key, OAuth, and service-account calls require Insights preview access for your organization.

Build the request from the &lt;brand\_id> argument, a JSON EmailCompetitiveWatchlistBrandCreate body via
--body-file ("-" reads stdin), or both — an inline value overrides the matching
body field. Run --example to print a ready-to-edit body, or --dry-run to print
the resolved request without sending it.

## Examples

```bash
# print the body shape (no credentials needed)
bird email competitive watchlist brands create --example

# the body it prints:
```

```json
{
  "brand_id": "81531"
}
```

## Options

#### Request

| Name                | Description                                                  |
| ------------------- | ------------------------------------------------------------ |
| `--body-file`       | Read the JSON request body from this file; "-" reads stdin   |
| `--example`         | Print a complete example request body, then exit             |
| `--dry-run`         | Print the resolved request without sending it, then exit     |
| `--idempotency-key` | Deduplication key; a retry with the same key won't act twice |

#### Options

| Name                | Description                                      |
| ------------------- | ------------------------------------------------ |
| `--response-schema` | Print the fields this command returns, then exit |

## Related

| Name                                                                                                                    | Description                                  |
| ----------------------------------------------------------------------------------------------------------------------- | -------------------------------------------- |
| [`bird email competitive watchlist brands delete`](/docs/cli/reference/email-competitive-watchlist-brands-delete)       | Remove a competitor brand from the watchlist |
| [`bird email competitive watchlist brands get`](/docs/cli/reference/email-competitive-watchlist-brands-get)             | Get a watched brand's figures                |
| [`bird email competitive watchlist brands send-time`](/docs/cli/reference/email-competitive-watchlist-brands-send-time) | Get when a watched brand sends               |

## Related resources

- [Should I use a Bird SDK or call the API directly?](/explained/platform/should-i-use-an-sdk-or-call-the-api-directly) (answer)
- [Build your first integration](/learn/paths/integration) (course)
- [Send your first email](/docs/get-started/send-your-first-email) (docs)

[Get an implementation brief](/learn/workspace?topic=api-basics)