Fly higher with Bird: Enhancing Customer Travel Journeys with Multi-Channel Engagement

Did you know that companies with a strong omnichannel customer engagement strategy retain an durchschnittlich 89 % ihrer Kunden, verglichen mit 33 % bei Unternehmen mit schwachen Omnichannel-Strategien?

In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.

With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out. 

In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!

Bevor wir uns damit befassen, wie Bird Reiseunternehmen dazu befähigt, diese beeindruckenden Ergebnisse zu erzielen, lassen Sie uns einen kurzen Schritt zurückgehen und mit der User Journey beginnen, indem wir verstehen, wie wichtig es ist, mit Anmeldeformularen Aufmerksamkeit zu erregen, Kundeneinblicke zu gewinnen und Inhalte mit Omnichannel-Vorlagen zu personalisieren. Zu verstehen, wie Reisende mit Reise-Apps und -Websites interagieren, ist entscheidend, um die Wirkung der Funktionen von Bird zu maximieren.

1. Aufmerksamkeit erregen: Abonnentengewinnung mit Anmeldeformularen und Rabatten

Bird hilft Kunden, ihre Abonnentenliste mit attraktiven Anmeldeangeboten zu erweitern

The journey begins with attracting potential customers. Companies can use pop-up forms and Anmeldungsangebote to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey. 

Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information. 

For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!

2. Das Verhalten der Verbraucher verstehen: Pixel-Tracking und Kundeneinblicke

Bird Segmentierung der Kunden in gezielte journeys auf der Grundlage ihrer Webeinblicke

Understanding customer behavior is key to delivering personalized experiences. Bird’s Website-Tracker captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind. 

Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.

3. Personalisierung von Inhalten auf der Grundlage von Interaktionen: Omnichannel-Vorlagen

Bird hilft Ihnen, den Verkehr auf Ihrer Website durch personalisierte Angebote über mehrere channels

Bird offers Omnichannel-Vorlagen that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.

For instance, the traveler receives a personalized email offering special deals on hotels  in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.

4. Wiedereinbindung von Kunden: Retargeting von abgebrochenen Seiten

Bird steigert den Umsatz durch Retargeting von abgebrochenen Suchen

Eine der effektivsten Möglichkeiten, wie Bird Unternehmen bei der Umsatzsteigerung hilft, ist das Retargeting von abgebrochenen Seitenaufrufen. Wenn ein Reisender nach dem Zug journeys in Tokio sucht, aber nicht bucht, erfasst das Webtracking von Birddieses Ereignis. Sie können dann personalisierte journeys verwenden, um diese Kunden mit relevanten Angeboten und Anreizen erneut anzusprechen.

So erhält der Reisende beispielsweise eine Stunde nach seiner Suche eine Push-Benachrichtigung, die ihn an die Zugfahrt nach Tokio erinnert und einen zeitlich begrenzten Rabatt anbietet, um ihn zur Buchung zu bewegen. Diese Strategie stellt sicher, dass kein potenzieller Kunde durch die Maschen schlüpft, was letztlich zu höheren Umsätzen führt.

5. Building trust: Keeping customers updated with booking confirmations and schedule changes 

Bird ermöglicht es den Kunden, durch sofortige Buchungsbestätigungen über mehrere Standorte hinweg Vertrauen aufzubauen. channels

Getting an instant booking confirmation is the key to building trust with your customers. Bird’s automatisiert journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.

This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.

By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.

Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform. 

Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.

6. Erhöhung der Loyalität: Kontinuierliches Engagement und personalisierte Angebote

Ermutigen Sie zu Buchungen und bauen Sie Loyalität durch personalisiertes Engagement auf

Falls Sie es noch nicht bemerkt haben: Langfristige Kundenbindung ist in der Reisebranche unerlässlich! Durch die Nutzung der CRM-Funktionen von Birdkönnen Reiseunternehmen personalisierte Erlebnisse schaffen, die Kunden zum Wiederkommen bewegen. Diese reichen von gezielten E-Mails zur Urlaubssuche bis hin zu exklusiven Angeboten und Preiswarnungen.

Preisalarm

Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights. 

When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.

By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.

Gezielte E-Mails auf Basis von Suchmustern

Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively. 

Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.

Verändern Sie Ihr Kundenerlebnis mit Bird

By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.

See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.

Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.

Demo anfordern today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.