---
title: "Send WhatsApp broadcasts with confidence."
canonical: "https://bird.com/whatsapp-api/features/broadcasts"
---

# Send WhatsApp broadcasts with confidence.

Know who you can reach, choose your maximum price, and watch the deliveries roll in. Bring your next product drop, offer, or announcement to customers on WhatsApp.

[Explore the WhatsApp API](/whatsapp-api)

## No surprises before you send.

Know who you’ll reach and what they’ll receive.

### Know who gets what.

See who you can reach and the language each country will receive: Portuguese for Brazil, Spanish for Mexico.

### Catch issues early.

Spot missing translations, country restrictions, and excluded contacts while there’s still time to act.

### Try it in WhatsApp.

Send a preview to your own phone. Check how the message looks in WhatsApp before your audience sees it.

[Explore the audience preview](/docs/guides/whatsapp/broadcasts#who-a-broadcast-reaches)

## See the cost before you send.

Compare cost and reach before you commit.

### Preview your spend.

See the estimated broadcast cost in your billing currency, including Bird messaging fees.

### Choose your bid.

For marketing templates with a maximum price, use the bid multiplier to adjust your maximum price per message.

### Compare your reach.

See the estimated delivery range at each bid. Actual cost and delivery can vary.

[How delivery optimization works](/docs/guides/whatsapp/broadcasts#check-the-cost)

## Watch your broadcast come to life.

Follow sent, delivered, read, and failed counts. Open a recipient’s timeline to see what happened to their message.

[Explore broadcast reporting](/docs/guides/whatsapp/broadcasts#track-delivery)

## Before your first broadcast

### What do I need to send a WhatsApp broadcast?

Connect a WhatsApp number, choose an approved marketing or utility template, and select an audience with permission to receive your messages. Sending requires a WhatsApp plan that includes broadcasts; you can draft, preview, and estimate before upgrading.

### Does reachable mean delivered?

Reachable means a recipient is eligible with your current audience, template, and language settings. It is not a delivery guarantee. Delivery optimization estimates how many messages your maximum price might deliver, and reporting shows the actual outcome after sending.

### Can I test the message before sending?

Yes. Send a test to your phone. Templates that use contact attributes also let members with contact access preview as a contact. With automatic language selection and no preview contact, tests use the template’s default language. Tests are charged as individual messages and stay outside broadcast counts.

### Can I schedule a broadcast?

Yes. Choose Send now or Schedule for later during review. Scheduled broadcasts remain editable until sending starts, and Bird checks the template, number, and audience again when the broadcast begins.

## Build your next campaign

- [Broadcasts guide](/docs/guides/whatsapp/broadcasts): Create a draft, preview your audience, and send your first broadcast.
- [WhatsApp templates](/whatsapp-api/features/templates): Create approved messages with translations, media, and personalized content.
- [WhatsApp marketing](/whatsapp-api/features/marketing): Turn campaign replies into useful conversations and follow-ups.
- [WhatsApp pricing](/pricing/whatsapp): Find a plan for your campaigns and explore published messaging prices.

## Start with WhatsApp. Build across channels with Bird.

[Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp%2Fbroadcasts) · [Contact Sales](/demo?product=whatsapp-broadcasts)

[Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api)



## Related resources

- [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video)
- [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs)
- [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer)
- [WhatsApp message builder](/tools/whatsapp-message-builder) (tool)

[Get an implementation brief](/learn/workspace?topic=whatsapp)