# SMS Marketing: Campaigns, Audiences and Automation Fieldnotes · Autumn launch Example campaign One clear reason. One next step. Campaign Autumn launch Status Ready for review Illustrative campaign. Explore the content and launch review; this preview sends no messages. [Part of the Bird SMS platform](/sms-api) ## One campaign. Every decision in view. Move from an idea to a reviewed send without losing the connection between the audience, content and result. ## Choose the audience Use shared contact profiles and reusable audiences. Start with the customer relationship, purchase or event that makes this campaign relevant. ## Make the message specific Write one clear offer or update. Personalize with customer properties and a sensible fallback, then review the final text and segment count. ## Control the launch Choose an eligible sender and destination. Review consent, suppressions and timing before scheduling or sending. ## Choose how you want to work - [Campaigns and broadcasts](/sms-api/features/marketing/campaigns): Prepare a campaign in the dashboard or manage its lifecycle through the Broadcast API. - [Content and templates](/sms-api/features/marketing/templates): Create reusable messages, review AI drafts and preview personalization. - [Consent and sending controls](/sms-api/features/marketing/compliance): Connect opt-in records, sender requirements, opt-outs and appropriate send times. ## Give every send a reason to exist. A launch, a requested update or an invitation to return. Start with the reason this person should hear from you, then choose the audience and message that fit. [Build the audience and send](/sms-api/features/marketing/campaigns) Campaign workspace Illustrative example Audience ## Customers interested in the new collection Use purchase and interest properties to select relevant contacts with SMS permission. FIELDNOTES Ada, meet our autumn collection. Explore your favorites: fieldnotes.example/autumn. Reply STOP to opt out. ## People who requested a restock update Connect the requested product to the contact. Recheck availability and permission before sending. Ada, the jacket you asked about is back. See the available sizes: fieldnotes.example/jacket. Reply STOP to opt out. ## Past customers eligible for a new invitation Choose a meaningful reason to return. Exclude recent purchasers and respect the current messaging preference. Ada, there is something new since your last visit. Find your next favorite: fieldnotes.example/new. Reply STOP to opt out. Review before launch Rendered message, sender, permission, segments and timing. Observe after sending Delivery and replies, plus clicks and purchases connected to your campaign. Example content and audience logic. Choose the sender, permission language and sending rules for your markets. ## Give AI a useful job. Keep the decision yours. Ask an agent to prepare a relevant audience, suggest message variants or investigate a campaign. Review the content and intended recipients before authorizing a send. ## A brief with context Use the campaign goal, brand voice and available customer properties to create a draft your team can evaluate. ## A review you can understand Check the audience, sender, timing and message together. An agent works within the workspace permissions it is given. ## A result you can investigate Trace delivery outcomes to message events. Use connected click and purchase events to evaluate action, with an explicit attribution window. ## Measure delivery. Then measure the action. A delivery receipt reports the carrier’s outcome. It does not tell you whether a person read the text or bought something. ## Delivery Follow accepted, sent, delivered, rejected and failed messages. Keep pending receipts visible when a campaign is still settling. ## Response Use replies and configured link tracking to understand an observable action. SMS has no native open event. ## Conversion Connect purchase or other outcome events, choose an attribution window and distinguish attributed revenue from incremental lift. ## Know what changes the bill. A campaign count is only the beginning. Destination rates, rendered message segments, applicable carrier fees and the sender you choose all contribute to the cost. Personalization can change message length across the same audience. Preview representative messages, review the published rates for your markets and account for number and registration costs when planning the rollout. [Check your message length](/tools/sms-segment-calculator) [Review SMS pricing](/pricing/sms) ## Questions about SMS marketing ### Is an SMS campaign different from an SMS broadcast? Campaign describes the marketing job: audience, content, timing and measurement. A broadcast is the sending resource that manages one audience send. The dashboard and Broadcast API are ways to operate that workflow. ### Should I use the SMS API or a campaign? Use individual SMS sends for application-triggered notifications. Use a campaign for a coordinated audience send with shared content, scheduling and progress. A batch of independent SMS requests is a different operation. ### Can I use the same contacts for SMS and email? Yes. A contact can carry phone and email identifiers and shared properties. Channel eligibility, consent and suppressions still determine which messages that person can receive. ### Does Bird report SMS open rates? No. Standard SMS does not report opens. Delivery receipts, replies, configured link clicks and connected conversion events answer different questions and should be reported separately. ### Can AI send a campaign for me? Use an agent to prepare and operate the workflow through Bird’s supported tools and workspace permissions. Review the recipients and message, and authorize the sending action as part of your process. ## Keep building your SMS program - [The SMS platform](/sms-api): Connect campaigns with notifications, replies and the wider SMS platform. - [SMS API](/sms-api/features/sending): Build application-triggered notifications. - [Delivery analytics](/sms-api/features/analytics): Understand each delivery outcome. - [SMS resource library](/sms-api/resources): Find a guide, answer or diagnostic tool. ## Scale without losing control. Organize teams in workspaces, control API access, and trace changes through audit logs. Harbor Organization Workspaces Production Sandbox ### Delivery agent API key · Customer operations team Active Permissions Access Email Read & write SMS Read & write WhatsApp Read Read & write AL Alex Lee Admin Permissions updated ### Audit log Production API key updated Alex Lee · 09:42:18 UTC Workspace Production Resource Delivery agent WhatsApp Read Read & write Succeeded [Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication) [Explore Enterprise](/enterprise) ## Start with SMS. Build across channels with Bird. [Get started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fsms%2Fonboarding) · [Contact Sales](/demo?product=sms) [Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api) ## Related resources - [Opt-outs and sending preferences](/docs/guides/sms/opt-outs-and-keywords) (docs) - [What is bulk SMS?](/explained/sms/what-is-bulk-sms) (answer)