# WhatsApp pricing. Clear from the start.

Pay Bird’s processing rate plus any Meta fee. Compare both by destination and message category.

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[Contact Sales](/demo?product=whatsapp&source_page=%2Fpricing%2Fwhatsapp%2Fus)

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- [Airwallex](/customers/airwallex)
- [Glovo](/customers/glovo)
- [Zillow](/customers/zillow)
- Uber
- [Binance](/customers/binance)
- Adobe
- Meta
- PayPal
- Pinterest
- Square
- [Al Jazeera](/customers/aljazeera)
- [Aramex](/customers/aramex)
- [Bazaar Technologies](/customers/bazaar)
- [ComparaOnline](/customers/compara)
- [Emma](/customers/emma)

## See what a message costs.

Review Bird processing and Meta fees by destination and category.

## WhatsApp rates to United States (US)

All prices in US dollars (USD). Per message delivered. Meta's own per-message fee is already included.

| Category | Conversation | Per message |
| --- | --- | --- |
| Marketing | Business initiated | $0.030 |
| Utility | Business initiated | $0.0084 |
| Authentication | Business initiated | $0.0084 |
| Authentication (international) | Business initiated | not published |
| Service (effective October 1st) | User initiated | $0.0084 |

Meta charges for service messages from October 1, 2026, with 1,000 free per business phone number per month. See /docs/knowledge-base/whatsapp/october-2026-pricing-changes.

## When is a WhatsApp message charged?

Pricing depends on the recipient's country and message category. Bird charges its send fee during processing; the applicable Meta share is recorded from a delivered or read receipt. Within the 24-hour customer service window, Meta does not charge service messages or utility templates. See the [customer service window rules](/docs/knowledge-base/whatsapp/customer-service-window) and [Bird's billing sequence](/docs/guides/whatsapp/sending-whatsapp#cost-and-billing).

## Pricing questions

### What makes up the cost of a WhatsApp message?

Your total can include Bird processing and Meta charges. The tables separate these components by destination and message category so you can compare the applicable fees.

### Why does the message category matter?

Marketing, utility, authentication and service messages can have different charging rules. Estimate your mix of message categories rather than applying one rate to every conversation.

### How does the customer service window affect pricing?

Meta rules can change which message types are chargeable within the customer service window. Check the linked window and billing guides together with the relevant category in the rate table.

### Does a zero Meta fee mean the message is free?

A zero Meta charge does not by itself remove Bird processing charges. Review both components and your account agreement before estimating the total.

### Which destination should I choose?

Use the recipient destination that applies to the message. Category and destination both matter when looking up the published rate.

### Can I get volume pricing?

Share your destinations, expected monthly volume and category mix with Sales. Your quote should distinguish Bird charges from Meta charges and any other agreed services.

## Put it into practice.

Explore WhatsApp messaging, plan your templates, and connect the API.

[Explore the WhatsApp API See how templates and customer conversations fit your app.](/whatsapp-api)

[Send WhatsApp messages Review template requests, message types and billing guidance.](/docs/guides/whatsapp/sending-whatsapp)

[Build a message Prepare a WhatsApp message before integrating it.](/tools/whatsapp-message-builder)

## Your next idea. Ready to connect.

[Contact Sales](/demo?product=whatsapp&source_page=%2Fpricing%2Fwhatsapp%2Fus)