# Apple Messages. Price by conversation.

Get a plan for your monthly active conversations. Setup, integrations and support are quoted separately.

[Get Started](/dashboard/signup)

[Contact Sales](/demo?product=apple-messages&source_page=%2Fpricing%2Fapple-messages)

[Read customer stories](/customers)

[Explore Enterprise](/enterprise)

- [Airwallex](/customers/airwallex)
- [Glovo](/customers/glovo)
- [Zillow](/customers/zillow)
- Uber
- [Binance](/customers/binance)
- Adobe
- Meta
- PayPal
- Pinterest
- Square
- [Al Jazeera](/customers/aljazeera)
- [Aramex](/customers/aramex)
- [Bazaar Technologies](/customers/bazaar)
- [ComparaOnline](/customers/compara)
- [Emma](/customers/emma)

## Monthly active conversations.

A custom agreement for your conversation volume and service requirements.

Recurring usage

### Conversation plan

Agree your monthly allowance and the rate for additional active conversations.

- Monthly active conversation definition and reset period
- Included capacity and additional-use rate
- Business identities and committed volume

Quoted separately

### Setup and services

Review the work and support needed to run your customer experience.

- Business onboarding and implementation
- Booking, commerce and identity integrations
- AI, human support and managed-service terms

[Review business prerequisites](/docs/guides/apple-messages/registration)

## What would you like to build?

Choose the experiences to include in your pricing conversation.

Pricing is scoped to your service, usage and connected systems.

### What should we prepare for a quote?

Bring the business identities, customer use cases, expected traffic, operating hours, native features and integration requirements.

### Does a channel connection include every payment or booking integration?

Review the proposed scope. Native message support and a working connection to your merchant or booking system are different parts of the experience.

### Can AI remove the need for a human service team?

Plan the required live service path alongside automation. The assistant’s role and the team’s responsibilities should both be explicit.

### How are monthly active conversations counted?

Your agreement defines an active conversation, the monthly counting period and when a conversation counts again. It also sets the included allowance and rate for additional conversations.

### Am I priced by individual message?

Monthly active conversations are the pricing basis. Your agreement defines the qualifying conversation and counting rules, rather than treating a conversation as a fixed number of messages.

### What costs sit outside conversation pricing?

Setup, integrations, payment or booking connections and support can have separate scope and charges. Ask for these items to be listed alongside the monthly conversation terms.

## Put it into practice.

Explore Apple Messages and review registration and integration requirements.

[Explore Apple Messages Review service conversations and integration options.](/apple-messages-api)

[Plan registration Understand business registration before rollout.](/docs/guides/apple-messages/registration)

[Read the integration guide Connect an Apple Messages customer journey to your app.](/docs/guides/apple-messages/api)

[Business launch ↗](/apple-messages-api/features/registration)

[AI and human service ↗](/apple-messages-api/features/ai-conversations)

[Connected payments ↗](/apple-messages-api/features/payments)

[Outcome measurement ↗](/apple-messages-api/features/analytics)

[Get an implementation brief ↗](/learn/workspace?topic=apple-messages)