# Simply Bird. Distinctly ours.

The Bird identity, with the room and clarity it needs.

[Get the assets](#brand-assets)

[Press resources](/newsroom)

## The name. The mark.

Use the original artwork and give it clear space.

## Clarity is the character.

Keep the identity calm, legible, and recognizably Bird.

### Let the artwork breathe

Keep surrounding elements clear of the logo. Use the original proportions and avoid added effects.

### Choose contrast

Use a treatment that makes the mark legible on its background. Avoid placing it over busy detail.

### Name it simply

Use Bird in running text. Keep product names readable and specific.

## A restrained palette.

The site’s foundation gives the product and its content room to stand out.

[Find press resources](/newsroom)