![Bird Platform update: segmentation improvements & enhanced reporting](https://framerusercontent.com/images/gWzUc4zFzbXsoUFbKfJkoBxWCM.png)

Our latest update introduces several enhancements across segmentation, reporting, and campaign management. These enhancements streamline common workflows and provide better visibility into contact data and message performance.

## New features

- **AI-based Optimal Marketing Platform segmentation:** Target contacts based on their preferred communication channel using AI-powered optimal platform detection
- **Link Activity reporting for Journeys:** New dedicated tab in Journey reports displaying click metrics per URL, including unique clicks, total clicks, and click rates
- **Communication Attribute visibility:** Enhanced dropdown interface in campaigns and journeys for easier selection of communication attributes

![Campaign details screen with Communication Attribute dropdown selector](https://framerusercontent.com/images/bF6958AliJB3DWkagtq8ElNHrg.png)

![Journey Link Activity report showing click metrics per URL](https://framerusercontent.com/images/JxVH16JZ1MSwXhuwSq1bBtSreY.png)

## Improvements

- **Test email identification:** Email subject lines now automatically include \[TEST\] prefix when sending test messages from Bird for clearer inbox organization
- **Default anonymous contact filter:** New "Is Anonymous" filter in Contacts view to quickly identify and filter contacts without email or phone numbers

![Contact filter set to Is Anonymous is false](https://framerusercontent.com/images/1vsDv2Do4qGh7AubQajMp2PlQRg.png)

- **Sign up form editor: new three-pane layout:** The sign up form editor now uses a three-pane layout for easier editing. The left panel handles form-level settings and step navigation, the center shows your preview, and the right panel lets you configure individual content blocks

![Sign up form editor with three-pane layout and live popup preview](https://framerusercontent.com/images/rbB5fchs6EJA9PKNkHsr5QeFxs.png)