# Reach customers in the app they already trust

Bird simplifies launching, managing, and scaling Apple Messages for Business, from onboarding through ongoing engagement.

## Customer behavior is changing. Your channels must keep up.

Generative AI is reshaping search. Fewer customers visit websites. AMB places your brand in the app they use daily.

- **Persistent Conversations**: Conversations persist indefinitely: customers return days or months later
- **From Clicks to Conversations**: Place your brand directly in the customer's pocket
- **Lasting Relationships**: Transform one-time support into long-term engagement
- **No Carrier Costs**: Data-based messaging with native Apple Pay
- **No App Downloads**: 1.5B+ active Apple devices, zero friction
- **Enterprise Security**: OAuth 2.0 authentication with full encryption

## Bird is an Apple Messaging Service Provider (MSP).

As an MSP, Bird provides the platform infrastructure, API access, and expert guidance needed to go live on Apple Messages for Business and create rich, brand-focused conversation experiences.



## Related resources

- [What is Apple Messages for Business?](/explained/apple-messages/what-is-apple-messages-for-business) (answer)

[Get an implementation brief](/learn/workspace?topic=apple-messages)