---
title: "Set a maximum price for WhatsApp marketing messages"
description: "Set a maximum delivery price on WhatsApp marketing templates, compare estimated cost and reach, and adjust your cap by recipient country."
canonical: "https://bird.com/changelog/whatsapp-marketing-template-max-price"
---

You can now set the maximum Meta may charge for each delivered WhatsApp marketing message. Compare estimated cost and reach at different prices, then choose a cap for each template language and add country overrides for the markets you send to.

In the template editor, open **Pricing** and enable **Use maximum price**. Enter your cap per 1,000 deliveries in the displayed business-account currency, or select a price on the graph. Save and submit the draft to request the pricing change.

[Set up maximum pricing](/docs/guides/whatsapp/authoring-templates/marketing#setting-a-maximum-price).

## Related resources

- [WhatsApp templates](/whatsapp-api/features/templates) (product)
- [Authoring WhatsApp templates](/docs/guides/whatsapp/authoring-templates) (docs)
- [Building and submitting a WhatsApp template](/learn/whatsapp/building-and-submitting-a-whatsapp-template) (video)
- [What is a WhatsApp message template?](/explained/whatsapp/what-is-a-whatsapp-message-template) (answer)

[Get an implementation brief](/learn/workspace?topic=whatsapp-templates)