Test blog

Test blog

Test blog

Sep 7, 2024

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Ready to see Bird
in action?

Ready to see Bird
in action?

Ready to see Bird
in action?

With an unparalleled level of breadth and depth, Bird offers a comprehensive overview of what your competitors are doing with email right now. It’s not just a way to keep an eye on the competition, but a key to understanding the state of email marketing as it evolves each year. 

If you’re looking to improve your email marketing strategy and stay ahead of your competition, you need the email intelligence provided by Bird’s Competitive Tracker. Leverage the insights gleaned by our platform to create a data-informed email marketing strategy that optimizes every message you send for success. 

But first, why does competitive intel matter?

In the every-little-tweak-matters world of email marketing, staying ahead isn't just about the copy or design your team creates; it's about knowing the field you're playing on inside and out. Competitive intel is vital for understanding where you stand in your industry.

Here are two critical reasons to have competitive intelligence in email marketing:

1. You can benchmark your performance against others

Every marketing team wonders, "How are we doing compared to our competitors?" 

Competitive intel provides a definitive answer to that question, holding up a mirror to your own performance metrics. By examining the read rates, deliverability, and overall engagement of your competitors' campaigns, you gain a benchmark for comparing the success of your emails. 

Are you leading the pack, or is there room to grow? Competitive intelligence provides the context necessary to answer these questions with confidence and clarity. By comparing your performance to others, you gain an understanding of where you currently stand with your peers.

2. You can be simultaneously reactive and proactive 

To navigate the competitive landscape of email marketing, you need to strike a keen balance between reactive agility and proactive innovation. With competitive intelligence, you can be a master email tactician, playing both sides of the chess board at once.

When you're equipped with up-to-date insights about your competitors' movements, you have the foresight to anticipate their next moves. For instance, if a competitor launches a sale, you can quickly assess the impact of their campaign and decide whether to match their offer, outdo it, or not respond. You’re always prepped to react and recalibrate your tactics, keeping your promotions irresistible and your timing impeccable.

Your new standard in Marketing, Payments & Sales. It's Bird

The right message -> to the right person -> at the right time.

By clicking "See Bird" you agree to Bird's Privacy Notice.

Your new standard in Marketing, Payments & Sales. It's Bird

The right message -> to the right person -> at the right time.

By clicking "See Bird" you agree to Bird's Privacy Notice.