CHANGE
Driving business growth with
data-driven insights
Marketing Campaigns
Optimize marketing campaigns in real-time with A/B testing based on customer engagement metrics across channels and campaigns
Conversion tracking
Understand what drives the highest ROI with conversion tracking and multi-channel revenue attribution analysis
Behavioral data
Personalize future campaigns using past reporting and behavioral data
Analytics
Get contextual analytics to understand metrics on each step of the customer journey
Analytics Dashboard
Empowering real-time customer insights
![](https://framerusercontent.com/images/7v0IuFDJET0v7esAcFUFAEcBhc.png)
User-friendly interface
Visualize multi-channel data across email, SMS and WhatsApp
Real-time data updates & time trends
Make fast decisions for campaign optimization
Pre-built reports
Save time and gather quick insights for each campaign
Step-level contextual reporting
Optimize every customer journey with precision
Segment with data
CHANGE
![](https://framerusercontent.com/images/zIDWY26dhXeVWgcKJ0UWuuRz7o.png)
Dynamic segmentation
Based on past engagement and purchase history on your store
Tracking
Track website visits, product views and added to cart events using first party pixel
Personalization
Personalize the customer journey with metric-based conditions such as links clicked to maximize conversion
Metrics on each contact level
Analyze the complete activity timeline of customer interactions
Conversion & Revenue Attribution
CHANGE
Tracking
Track purchase conversions and revenue per recipient for your store
![](https://framerusercontent.com/images/Rcij1uUAUFmOrTVxI7xjcb1Nb3s.png)
Multi-channel attribution model
Attribute revenue to your marketing activity
UTM tracking parameters
Attribute conversions to your campaigns in third party tools such as Google Analytics
100+ integrations to pull data in from
Integrate data from various sources—whether internal systems like sales CRM and marketing automation platforms, or external applications like social media analytics and customer service software.
![](https://framerusercontent.com/images/7v0IuFDJET0v7esAcFUFAEcBhc.png)
Unified data sources
Aggregate data from all channels and systems, including marketing automation tools, CRM platforms, and databases.
Real-time data synchronization
Ensure that all your data is up-to-date, providing a real-time basis for analytics and reporting with real-time data synchronization.
Intuitive products
built for the Enterprise
Unrivaled scale
We process almost half a trillion Emails, SMS, and payments each month. Our scale means we have encountered all the pitfalls, and we'll help you avoid them.
In-depth access controls
The entire platform offers fine grained access controls that allow you to provision your workspace, it's users, and how you get billed with total control and flexibility.
World-class support
With Bird you gain direct access to a dedicated team of experience specialised that can help you migrate, scale, and optimize—whether it's cost, speed, or deliverability that you are looking for.
Global compliance
Our legal and compliance teams work directly with thousands of highly regulated enterprises on a daily basis to help them stay compliant both domestically and across borders.
Connect your existing tools and data sources with ease
Your new standard in Marketing, Payments & Sales. Its Bird
Leading brands use Bird to transform customer data into growth on channels like WhatsApp, SMS, and Email.